London-based social media managers
LondonGenetics.co.uk is launching a digital awareness campaign focused on familial breast cancers and inherited genetic conditions. We are seeking a Digital Marketing Manager to plan, run, and optimise our social media presence and paid ad campaigns. Responsibilities include setting up and managing Facebook, Instagram, and LinkedIn ads using Meta Ads Manager, connecting our website with social channels for consistent branding and effective lead generation, and advising on strategies to grow our audience and reach. The role requires experience in social media strategy, digital campaign management, use of analytics tools such as Google Analytics and Meta Insights, content coordination with video or UGC creators, as well as copywriting for awareness campaigns. An understanding of healthcare or community-focused campaigns, especially in women’s health or inherited conditions, is a bonus. You will also be expected to provide campaign performance tracking and regular reporting. Our main goal is to increase awareness and engagement for genetic counselling and testing services. The project will begin with a pilot campaign, and if successful, may lead to an ongoing long-term partnership. You will be working directly with Dr. Ehsan Ghayoor Karimiani, a medical geneticist and founder of LondonGenetics, in a role that is remote with flexible collaboration.
Budget range:
Up to £700
Examples:
Examples of Preferred Style
Breast Cancer Now – Instagram awareness ad (short, direct, community feel):
🔗
NHS “Help Us Help You” campaign – simple visuals, subtitles, clear CTA:
🔗
UGC-style health ad (authentic, direct-to-camera) – natural tone, subtitles:
🔗
Facebook Ad Library – Breast Cancer Awareness Ads (UK focus) – good for benchmarking style & messaging:
🔗 https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=GB&search_type=keyword&media_type=all&q=breast cancer
About the client
am Dr. Ehsan Ghayoor Karimiani (MD, MRes, PhD), a medical geneticist with over 10 years’ experience in clinical genetics and research. I trained at the University of Manchester and UCL, and currently work in both NHS and private practice. I recently launched LondonGenetics.co.uk, a service dedicated to genetic counselling and testing for families at risk of familial breast cancers and other inherited genetic conditions. Our mission is to raise awareness, provide confidential counselling, and make advanced genetic testing accessible to diverse communities across the UK. I am looking for a creative and strategic partner who can help grow our online presence, connect our website with social platforms, run targeted ad campaigns, and bring fresh ideas to support London Genetics’ growth. This is a chance to work on a meaningful healthcare project with long-term collaboration potential.
- Hiring as
- A company
- Hiring stage
- Ready to make a paid hire
- Work type
- Single job, potential follow-up
- Experience level
- Mid-level
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