Minno - Email and SMS Specialist Contract

Marketer is needed in Nashville, United States.

Client: Minno

Location: Nashville, TN

Contract: Part-time, Contract

Job Description

Minno is seeking an experienced Email and SMS Marketing Specialist (Contractor) to support the creation, execution, and optimization of email and SMS marketing campaigns that engage and nurture families within our community. The ideal candidate understands how to communicate with moms and parents, particularly within Christian communities, with authenticity, respect, and creativity, and in line with the Minno brand tone and voice. This flexible, project-based contract role will require someone who balances thoughtful messaging for faith-based audiences with the expertise to build, test, and optimize high-performing campaigns.

Requirements

• 3+ years of experience in email marketing for consumer-facing brands; consulting or freelance experience is welcome.
• Strong writing and editing abilities, with a portfolio demonstrating marketing copy that engages parents and families.
• Hands-on experience with email marketing/automation platforms (SMS experience is a plus).
• Technical proficiency with responsive design, deliverability best practices, and testing tools.
• Detail-oriented and comfortable troubleshooting formatting or technical issues.
• Demonstrated ability to effectively target and engage moms and parents, with particular sensitivity to faith-based audiences.
• Familiarity with the diversity within Christian communities and an ability to communicate with respect across denominations and perspectives.
• Big plus: Experience with kids’ media, family entertainment, or parenting-focused brands.
• Self-starter with excellent communication and project management skills.
• Bonus qualifications: Experience creating and optimizing automated nurture flows, win-back campaigns, and segmentation strategies.
• Alignment with Minno’s mission to help kids and families experience Jesus every day—on and off screens.

Key Responsibilities

• Write clear, engaging, and brand-aligned email and SMS copy that resonates with Christian families and parents.
• Build and format SMS and email messages within marketing automation platforms (e.g., Klaviyo, HubSpot, Mailchimp, or similar).
• Conduct comprehensive QA and testing across devices and inboxes to ensure flawless rendering and functionality.
• Collaborate with marketing teams to optimize copy, subject lines, CTAs, and overall email performance.
• Support the setup, management, and optimization of marketing flows and automations.
• Align email and SMS strategy with broader marketing campaigns, including show launches, seasonal initiatives, and evergreen engagement.
• Analyze performance metrics and iterate based on audience insights to improve open rates, click-through rates, and conversions.
• Ensure all messaging reflects Minno’s values, mission, and understanding of diverse Christian audiences.
• Stay current on email marketing best practices, deliverability trends, and automation strategies.

Project Scope & Engagement

• Initial 3-month project term with potential for extension or ongoing consulting.
• Estimated 10–20 hours per week, depending on campaign cycles and project needs.
• Start Date: By September 30.
• Flexible schedule, but some availability during standard business hours preferred.

Our Values

• Biased for Action: We take the initiative and make decisions quickly.
• Curious, not Content: We are eager to learn and innovate.
• Grit & Resilience: We persevere and follow through on our commitments.
• Rigorous Intentionality: We pay attention to details and understand the “why” behind our work.
• Think like Owners: We are resourceful and take wise risks.
• Mutual Blessing: We operate generously on behalf of others.
• Trust Builders: We gain confidence through honesty, integrity, and authenticity.
• Adapt & Flex: We operate effectively in uncertain situations.

Location

Remote

How to Apply

To apply, please submit your resume and a cover letter explaining your interest in Minno and how your experience aligns with our mission and values.

Minno is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or other protected characteristics.