Bellanova Beauty Lab - Digital marketing content specialist

Digital Marketer is needed in Brooklyn, United States.

Client: Bellanova Beauty Lab

Location: Brooklyn, NY

Contract: Part-time, Freelance

Job Description

We’re looking for an execution-focused Digital Marketing & Content Specialist to help us grow and show up beautifully online. You’ll be responsible for day-to-day execution across our digital marketing channels, from email and website updates to social media and booking system management. This is a hands-on role ideal for someone who thrives in small business settings, communicates clearly, and can juggle multiple platforms and priorities.

Requirements

• 5+ years of experience in digital marketing, ideally in beauty, wellness, or lifestyle.
• Strong writer, content creator, and digital generalist.
• Up-to-date on SEO best practices and how to drive organic traffic.
• Excellent communicator and reliable team player.
• Hands-on, proactive, and comfortable learning new tools as needed.
• Familiar with CMS tools, booking platforms, and Canva-level design work.
• NYC-based or familiar with independent brand culture is a plus.
• Genuinely passionate about the beauty and service industry: you understand the customer mindset and care about elevating the client experience.

About Us

Bellanova Beauty Lab is a boutique Brooklyn spa known for high-touch, science-forward skincare. We’re growing, and we need a sharp, proactive marketer who can translate our treatments and seasonal promos into compelling content and campaigns that convert.

Your Role

You’ll execute and help manage digital marketing across the following areas:

• CRM & Email Marketing:
• Manage CRM flows, campaigns, and segmentation.
• Build email newsletters and promotional blasts tied to booking goals.
• Promos & Campaigns:
• Support monthly and seasonal marketing calendars.
• Execute seasonal promotions and assist with copy and creative coordination.
• Website & Booking Platform:
• Update treatment descriptions, pricing, and new services.
• Update ecommerce product pages.
• Optimize pages for SEO (keywords, metadata, alt text, internal linking).
• Experience with Wordpress/Woocommerce platforms is ideal.
• Social Media – Organic & Paid:
• Create and schedule Instagram posts, Reels, and Stories.
• Stay current on platform trends and algorithm changes.
• Develop content strategies focused on organic growth.
• Pivot quickly when content isn’t performing.
• Launch and monitor paid ads (Meta, Google) is a plus.
• Analytics & Optimization:
• Track performance across email, ads, and social.
• Recommend quick wins and improvements based on data.
• Additional Support Areas (as needed and as time allows):
• Capture or coordinate spa content (e.g., photos, Reels, behind-the-scenes).
• Light image/video editing using tools like Canva or CapCut.
• Engage with the community via comments, DMs, tags, and local collaborations.
• Monitor brand visibility on review platforms (e.g., Yelp, Google).
• Help ensure alignment between booking, CRM, and social channels (basic marketing ops).

Details

• Type: Freelance / Part-Time (approximately 16 hrs/week to start).
• Location: Remote with on-site visits (Brooklyn).
• Compensation: Competitive hourly or monthly retainer, depending on experience.

Job Types: Part-time, Freelance

Pay: $40.00 - $70.00 per hour

Expected hours: 16 per week

Work Location: Hybrid remote in Brooklyn, NY 11201