Revamp Branding & Social Media Presence for Project Lane
Digital Marketer is needed in Australia.
I am seeking a creative and experienced freelancer to help refresh and elevate the branding and social media presence for my small business, Project Lane. Project Lane creates hand-painted banners, personalised event signage, and digital downloads, mainly for celebrations like birthdays, baby showers, and intimate events. The goal is to balance a bright, handcrafted, and cheerful feel with a polished and professional brand identity that can scale as my business grows.
I need help with developing a consistent umbrella branding package, including a style guide (colours, fonts, and logo polish if needed), and ensuring this branding is integrated across platforms such as Instagram, Pinterest, Etsy, and Shopify. The project also involves creating a target audience strategy, a detailed social media content plan (reels, stills, stories), practical growth tactics (SEO, hashtags, captions), and recommendations on how marketing should scale. Experience with brand identity, social media strategy for event-based brands, and knowledge of Etsy, Shopify, and Pinterest SEO is preferred. The freelancer should also be able to provide both strategy and actionable steps for growth. The tone should be bright, fun, personal, and accessible, but still polished and professional.
Budget range:
Up to $800
Examples:
About the client
Hi, I’m Sophie – the heart and hands behind Project Lane. I specialise in creating hand-painted banners, personalised event signage, and unique digital downloads that bring a special, thoughtful touch to life’s celebrations. Every piece I make is designed to feel personal, cheerful, and made with love. I work full time so would love some help!
- Hiring as
- Individual
- Hiring stage
- Ready to make a paid hire
- Work type
- Single job, potential follow-up
- Experience level
- Junior, mid-level, senior
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