Anthem Video for Hardware Company Launch

Videographer is needed in Seattle, United States.

We are seeking a videographer and director with both video and photography expertise to create a flagship launch video for Cinch Designs, an innovative hardware company. The primary goal is to produce a cinematic, lifestyle-driven film—approximately 60–90 seconds in length—that highlights the ease, reliability, and independence enabled by our patented fastening systems. The video should focus on real users interacting with our gear in various environments (urban, outdoor, fitness, medical, pet equipment, family scenarios) while emphasizing hands, motion, and the user experience rather than detailed product reveals. We want visually compelling storytelling, the emotional narrative conveyed by hands, and strong sound design (e.g., showcasing the signature magnetic “click”). In addition to the core video, extra assets (short cutdowns, trade show loops, behind-the-scenes, or stills) should be captured for future marketing and social media use. The desired style is cinematic but authentic—aspirational yet grounded—and should appeal primarily to B2B buyers and secondarily to end-users. The branding, including our wordmark and tagline (“Cinch Designs: Human-Centric Hardware”), should be integrated. We are interested in flexible, resource-conscious production approaches and aim to build an ongoing partnership as our company grows. Filming is expected to take place in Seattle or Olympia, WA, in early October 2025 with delivery by November 1, 2025.

Budget range:
Large project ($3,000 – 5,000 USD)

Examples:

We understand this is extremely high production and very expensive, but what we like about the video is it shows the lifestyle impact as opposed to only focusing on the hardware and the “ratcheting” sound of the dial is a brand signal. Video narration is not desired for our video but we will want audio of some sort

About the client
Cinch Designs was founded to meet a simple but universal need: hardware that prioritizes ease of use, thoughtful design, and real-world functionality. Our patented fastening systems are engineered to restore independence, support busy routines, and bring reliability to the gear people depend on every day. We’re looking for creative partners who can help us tell that story through compelling, real-world visuals.