Brand design and website refresh

Peppersmith, a well-known UK brand specializing in healthier mints and gum, is seeking a freelance brand designer for a two-phase refresh. The goal is to elevate the visual identity to a premium lifestyle look, while maintaining a playful, friendly tone. In phase one, the designer will develop 2–3 mood boards incorporating premium photography, playful assets, hand-drawn elements, and an updated colour palette with softer shades. The second phase focuses on a website refresh: updating banners, graphics, and replacing outdated animations/videos to ensure a bright, fresh, and natural visual presentation. Photography should show products in real-life, aspirational settings and preserve the brand’s approachable and cheeky personality, avoiding over-staged scenes, heavy filters, or distracting props. This is a remote project with quick turnaround—ideally delivered in the next two months. Peppersmith values quality and creativity, looking for a collaborator who understands lifestyle branding and modern e-commerce presentation.

Budget range:
Up to £500

About the client
Founded in 2009, by the team that created Innocent Smoothies, Peppersmith has a big personality to match it’s big flavours. We make healthier for you mints and gum, made from a clever little plant based sweetener called xylitol. Our flavours and ingredients are natural and our pure mint oil comes from a little farm in Hampshire. We are the healthier for you option for anyone who wants to keep their mouth and breath fresh + xylitol is scentifically proven to help improve oral health and prevent cavities. Amazing taste + amazing benefits. We are a friendly and slightly cheeky brand with a big heart and we care about the planet. Our customers care about what they put in their bodies and look for quality products but enjoy the playful nature of Peppersmith .