BruntWork - Digital Marketing Specialist (ZR_28451_JOB)

This is a remote position.

Schedule:

• 40 hours a week
• Monday - Friday 8:00 am - 5:00 pm EST

Job Summary:

The Digital Marketing Specialist is responsible for managing and enhancing the company’s online presence. This role oversees digital advertising, online campaigns, and SEO strategy implementation while leveraging CRM tools to support business growth. The specialist also monitors key digital marketing metrics and provides actionable insights to optimize overall performance. Key Responsibilities:

• Research leading online publications to ensure the company maintains a strong presence within relevant industries and assist in managing publication relations.
• Maintain a detailed schedule of all email and advertising placements, campaigns, and deadlines.
• Gather and analyze performance metrics for digital advertising (e.g., click-through rates, social media engagement, and conversion rates) and provide data-driven recommendations for improvement.
• Build, launch, and manage online marketing campaigns promoting the company’s products and services.
• Ensure all digital content is valuable, consistent in tone and style, and aligned with established brand standards.
• Develop and implement SEO strategies to maximize online visibility and search performance.
• Utilize and continuously optimize the company’s CRM system to support customer engagement and drive product adoption.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in B2B digital marketing.
• Proficiency in WordPress, HTML, and CSS.
• Strong background in SEO, content writing, and campaign optimization.
• Proficient in Google Suite and Microsoft Office (including editing, designing, and formatting).
• Solid understanding of digital marketing best practices, including goal setting, content strategy, search engine optimization, social media management, marketing automation, sales enablement, and analytics/reporting.
• Experience with CRM systems, Google Analytics, PPC advertising, and SEMrush or similar platforms preferred.

Independent Contractor Perks:

• HMO Coverage for eligible locations
• Permanent work-from-home
• Immediate hiring

ZR_28451_JOB