Global Hola - Social Media Marketing Manager

Client: Global Hola

Location: Not specified

Contract: Part-time

Job Description

We are seeking a proactive and creative Social Media Marketing Manager to support a growing e-commerce business in the home décor industry, specializing in designer-made pillows, linens, and furniture. This role focuses on developing and executing social media strategies that elevate brand visibility, drive engagement, and build a loyal online community. The ideal candidate is a strategic thinker with hands-on experience in content creation, campaign execution, and brand storytelling—someone who thrives in a collaborative environment and brings fresh, design-oriented ideas to life.

Work Schedule

• Part-time: 20 hours per week
• Flexible schedule aligned with US time zones

Responsibilities

• Develop and execute a cohesive social media strategy across platforms including Instagram, Facebook, TikTok, and Pinterest.
• Plan, create, and schedule visually engaging posts, reels, and stories that align with seasonal promotions and brand campaigns.
• Maintain and evolve brand guidelines to ensure visual and tonal consistency across all channels.
• Collaborate with internal teams and external creatives to support ongoing marketing and branding initiatives.
• Monitor analytics and performance metrics to optimize content and engagement strategies.
• Manage community interactions by responding to messages, comments, and feedback in a timely and authentic manner.
• Support complementary digital initiatives such as email campaigns, influencer collaborations, and light website content updates.
• Assist occasionally with technical marketing tasks such as updating product listings, verifying Google Merchant Center listings, or coordinating basic FTP syncs using Stock Sync App to ensure product data accuracy.
• Coordinate as needed with SEO/SEM specialists or freelancers to ensure consistency across all digital marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
• At least 2 years of experience in social media or digital marketing, ideally within e-commerce or retail.
• Proficiency in Canva, Adobe Creative Suite, Meta Business Suite, and scheduling tools such as Later, Buffer, or Hootsuite.
• Strong understanding of platform algorithms, content trends, and community engagement best practices.
• Excellent communication and writing skills, with a strong eye for design and brand alignment.
• Analytical mindset with experience using data to inform creative strategy.
• Highly organized, adaptable, and capable of managing multiple priorities independently.
• Basic familiarity with Google Merchant Center, e-commerce platforms, or FTP processes (e.g., Stock Sync App) is an advantage.

Technical Requirements

• Computer/laptop
• Processor: Intel Core i5 or higher
• RAM: 8GB or higher
• Storage: 256GB SSD or higher
• Operating System: Windows 10 or macOS
• Display: 15-inch or larger screen size with a resolution of 1920x1080 or higher
• Battery Life: Minimum of 8 hours

Internet Requirements

• 50 Mbps download and 25 Mbps upload

Accessories

• Webcam
• Noise-canceling headset with mic