BruntWork - Google Ads Specialist | ZR_28756_JOB

This is a remote position.

Schedule: Monday to Friday, between 3:00 PM – 11:00 PM (Marietta, GA)

Total Weekly Hours: 20

Our client is a marketing agency with over 15 years of experience helping small and medium-sized businesses grow. With a strong background in industries such as auto repair, dental, chiropractic, and fitness, the company delivers effective marketing solutions designed to attract and retain customers in today’s fast-paced market.

Responsibilities

• Stay up to date on the digital landscape and establish best practices across channels, primarily Google Search, Video Ads, Display Ads, and E-Commerce
• Implement structure within the evolving digital landscape by developing scalable, repeatable processes to drive growth and results
• Build, manage, and optimize paid search campaigns on platforms including Google Search, Performance Max, Demand Gen, YouTube, and Google Display Network
• Conduct keyword research, expand keyword lists, and optimize keywords to improve campaign performance
• Write and optimize ad copy and landing pages to enhance user experience and conversion rates
• Manage and monitor campaign expenses, ensuring budgets are maintained
• Assist with tracking pixel implementation and support other technical aspects of paid search campaigns
• Collaborate with specialists, client success managers, and marketing teams to implement changes and improve strategies
• Provide quality assurance on ad accounts and completed tickets from specialists
• Demonstrate competencies in communication, results orientation, organizational skills, initiative, client focus, and technical capacity

Requirements

• BS/MS degree in Communications, Marketing, or a related field
• 1–2 years of proven experience in Google/search marketing
• Experience optimizing landing pages, lead forms, and user funnels
• Familiarity with A/B testing, multivariate experiments, and Google Tag (G4)/UTM management
• Solid knowledge of search tools and applications (e.g., SEMrush, Keyword Planner, Performance Planner)
• Working knowledge of ad serving and reporting tools (e.g., Google Data Studio)
• Google AdWords and GA4 certification
• Experience working with clients on Pixel placement, when necessary
• Experience setting up and optimizing Google Search and Display Ads
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in search marketing and measurement
• Bonus: Graphic design skills (e.g., Acrobat, Photoshop, Bridge, Sparknote, Canva)

Independent Contractor Perks

• Permanent work-from-home setup
• Immediate hiring

ZR_28756_JOB