Logo and Brand Identity Design for Premium Streetwear Brand – NEW NORMAL CLUB

We are developing the visual identity for NEW NORMAL CLUB, a premium unisex streetwear brand focused on minimalist design and everyday versatility. We are seeking an expert designer experienced in crafting brand identities and logos for fashion or streetwear brands in the premium segment. The main task is to create a logo and basic brand identity system that embodies our core values of freedom, authenticity, and effortless style. The design should be modern, clean, and slightly bold, reflecting a fashion-forward aesthetic similar to Más 924, Fear of God, and Balenciaga. Deliverables will include the main and secondary logo versions, color palette and typography recommendations, and files optimized for both print (e.g., embroidery, textiles) and digital use. Examples of our preferred style can be found at https://www.balenciaga.com/en-lt, https://mas924.com, and https://emestudios.com/en-at. The project aims to be completed by the end of December 2025.

Budget range:
Very small project ($250 – 750 USD)

Examples:
https://www.balenciaga.com/en-lt
https://mas924.com
https://emestudios.com/en-at?srsltid=AfmBOorI7wVxsXonvt5cb-KTw2Kwr5_Un7ClM71xhcQQ-75KrWnbfNbN

About the client
owner https://newnormalclub.net