ZiMAD - Ad Monetization Manager

Digital Marketer is needed in United States.

Client: ZiMAD

Location: Remote

Contract: undefined

Job Description

Join the ZiMAD team as a Middle Ad Monetization Specialist to manage ad monetization of the entertainment apps. ZiMAD is a US mobile game publisher and developer that has been a leader in the gaming industry since 2009, known for its innovative free-to-play projects and collaborations with renowned IPs. In this role, you will work to optimize ad traffic and revenue across our mobile applications.

Responsibilities

• Management and development of the portfolio of ad traffic for mobile apps (including mediation, bidding)
• Optimization of ad impressions to increase eCPM, ARPDAU, and total revenue
• Daily monitoring of monetization indicators (revenue, fill rate, CTR, ANR, latency) and addressing any abnormalities
• Interaction with current ad partners, networks, and DSP platforms, as well as finding and testing new options
• Analysis of ad sources’ efficiency, conducting A/B tests, and implementing new monetization strategies
• Cooperation with the analytics team to create reports and dashboards to identify growth points
• Engagement with technical specialists during SDK integration and participate in QA and release cycles
• Preparation of regular reports and presentations on revenue dynamics and ad efficiency
• Monitoring of ad market trends, SDK network changes, and new monetization tools.

Requirements

• 2+ years of experience in the mobile ad monetization field
• Deep understanding of in-app ads and mediation platforms (e.g., AdMob, AppLovin MAX, Unity LevelPlay)
• Knowledge of key monetization metrics: eCPM, ARPDAU, fill rate, CTR, latency, waterfall & bidding mechanics
• Data analysis skills (Mediation reports/Google Analytics/Firebase/Superset)
• A/B testing and hypothesis formulation skills
• Basic technical skills: understanding SDK, API, and logs
• Experience collaborating with technical and product teams, and external ad partners
• Proficiency in English at the Upper-Intermediate level or higher
• Ability to manage large amounts of data, prioritize tasks, and complete projects
• Attention to detail and a systematic approach to problem-solving
• Strong writing and communication skills, with an ability to engage partners from various cultures

It Will Be a Plus

• Relevant experience in mobile ad traffic or user acquisition expertise
• Technical education
• Experience with ad monetization in web environments.

Additional Information

• Opportunity to work for ZiMAD, a US company with a global user base and diverse portfolio of projects
• Involvement in the entire product development cycle
• Career growth prospects within an international company
• Remote work opportunities
• Flexible working schedule
• Bonuses based on KPI achievement and project financial results
• Paid conferences, training (including language courses), and workshops
• Access to mental health improvement sessions with psychologists
• Participation in charity projects.