Pre-Launch PR & Partnership Campaign (US Focus – Performance-Based PR for Kickstarter Launch)

PR Freelancer is needed in Australia.

Update (October 2025):
After careful consideration, I’ve refined this brief to focus more specifically on measurable outcomes. The key goal is now to drive VIP Founder Circle sign-ups ahead of our February 2026 Kickstarter — not general awareness. I’ll be contacting everyone who has already applied and inviting them to review this updated brief before proceeding.

We are AromaHug, an Australian-designed, scented, rechargeable, flameless candle brand preparing for a Kickstarter launch in February 2026. Our priority now is to drive VIP Founder Circle sign-ups ahead of launch through targeted, performance-based PR and partnerships in the US lifestyle, home, and wellness markets.

We’re seeking a results-driven PR and media specialist to build early awareness only where it leads to measurable sign-ups. The focus is not general publicity but clear conversion-linked storytelling and media features that include tracked links to our pre-launch landing page.

Scope includes:

Developing one Founder Story or pre-launch lifestyle feature pitch highlighting AromaHug’s design-led, safe, and sustainable appeal.

Pitching to a curated list of US lifestyle, home, and wellness outlets relevant to our target audience.

Securing 2–3 confirmed media placements or collaborations with UTM tracking to measure traffic and sign-ups.

A short performance summary at the end of the sprint.

Experience with Kickstarter, pre-launch campaigns, or performance-based PR is ideal.
Applicants with established media relationships or experience in home, wellness, or sustainable living sectors are preferred.

Budget range:
Medium project ($1,500 – 3,000 USD) (base + optional performance bonus per confirmed media feature or tracked conversion milestone)

About the client
Hi! I’m Lisa Stephens, founder of AromaHug — an Australian-designed, rechargeable, flameless candle that fills your space with natural botanical scents. AromaHug is all about safety, sustainability, and beautiful design — a modern alternative to traditional candles that’s safe around children, pets, and fabrics. We’re preparing for a Kickstarter launch in early 2026 (through LaunchBoom) and are now focusing on growing Australian awareness and VIP sign-ups ahead of that.