HALSTEAD MEDIA GROUP LLC - Director of Paid Media & SEO

Client: HALSTEAD MEDIA GROUP LLC

Location: Remote

Contract: Part-time

Job Description

We’re hiring a sharp, strategic, and dependable Director of Paid Media & SEO to lead our Paid Media and SEO departments—owning results across Google Ads, Meta (Facebook/Instagram), Microsoft Ads, LinkedIn, and all organic search initiatives. This role combines leadership, strategic thinking, performance accountability, and hands-on support across both paid and organic channels, ensuring all marketing channels work together to generate results that support long-term growth. The position is 99% remote with possible training or similar travel, about once a year (some years, not at all).

Requirements

• 4+ years of experience leading paid media campaigns and SEO strategy
• Experience managing and mentoring a multi-disciplinary team (paid + SEO + freelancers)
• Performance strategist mindset, always chasing results and clarity
• Comfort blending high-level strategic leadership with occasional hands-on execution
• Highly analytical, capable of turning data into direction for others
• Ability to write clear, conversion-optimized ad copy and precision value messaging
• Organized, accountable, and effective in building and maintaining systems
• Capable of giving thoughtful, respectful feedback and guiding cross-team collaboration
• Ownership of outcomes with knowledge on aligning strategy with client goals

Bonus Skills

• Experience with HubSpot or similar CRMs
• Comfort navigating Google Analytics, Search Console, SEMrush, and similar tools
• Familiarity with GA4 reporting, budget forecasting, and attribution modeling
• Working knowledge of technical SEO (site structure, schema, page speed, etc.)
• Background in the lawn, landscape, or outdoor living industries
• Familiarity with the StoryBrand messaging framework
• Ability to build client-facing performance narratives and recommendations

About Halstead

Halstead Media Group helps lawn, landscape, and outdoor living companies eliminate instability, fuel growth, and shape a lasting legacy with specialized marketing systems. As a StoryBrand Certified Agency, we lead with clarity, empathy, and measurable results, acting like co-owners in our clients’ growth and ensuring best-in-class ROI.

Details & Perks

• Remote work
• Equipment reimbursement
• Monthly perks (snack, tea/coffee subscriptions)
• Flexible hours with a results-first mindset
• Paid training and professional development opportunities
• PTO: 15 days to start, plus paid holidays
• 401(k) with match
• Health insurance (medical, dental, vision): 100% premium paid for medical for employees; opt-out option with weekly 'opt out pay perk

Final Word

We’re looking for someone who owns performance across both paid and organic channels and knows how to lead, teach, and inspire others to deliver measurable results. If you’re ready to elevate both traffic and leads and build a performance engine that drives real client growth, this role is for you.