BruntWork - Social Media Marketing & Lead Gen Specialist

Client: BruntWork

Location: REMOTE, 00, ph

Contract: Contract

Job Description

This is a remote position requiring 40 hours a week, Monday to Friday, from 9 am to 6 pm PST, which includes a 1-hour unpaid break.

We are seeking a Social Media Marketing & Lead Generation Specialist to manage and grow multiple brands under one creative direction. This role combines content strategy, digital storytelling, and lead generation, with a focus on building brand awareness, driving engagement, and converting followers into qualified leads. The ideal candidate is a creative, strategic thinker and proactive executor, capable of writing, designing, and analyzing while optimizing content performance for measurable growth.

Requirements

• Proven experience managing LinkedIn, Instagram, and TikTok accounts.
• Strong video editing skills - portfolio required.
• Strong creative storytelling and visual design skills.
• Proficiency in AI tools and traditional content creation.
• Strong understanding of audience targeting, engagement, and social media analytics.
• Experience using Canva, Adobe Suite, or similar tools for branded graphics and videos.
• Comfortable editing short-form video content.
• Familiarity with SEO and YouTube optimization.
• Experience with CRM tools (GoHighLevel or equivalent) or ability to learn quickly.
• Excellent communication and time management skills.
• Ability to work independently, handle multiple projects, and meet deadlines in a fast-paced environment.

Key Responsibilities

Content Creation & Strategy

• Plan, create, and schedule original content (posts, videos, carousels, captions, hashtags) across LinkedIn, Instagram, TikTok, YouTube, and Facebook.
• Maintain distinct brand voices and aesthetics for each brand while ensuring consistent messaging.
• Write compelling copy and design engaging visuals using tools like Canva, Adobe Suite, or AI-assisted platforms (ChatGPT, Pictory, OpusClip).
• Repurpose existing assets (images, videos, blogs) to create fresh, platform-optimized content.
• Develop and maintain monthly content calendars aligned with campaign goals and brand initiatives.
• Provide creative and strategic input on personal and corporate brand positioning.

Community Engagement

• Engage authentically with followers — responding to comments, DMs, and mentions to foster trust and loyalty.
• Identify opportunities for influencer collaborations or brand partnerships that align with company values.

Analytics & Reporting

• Track and analyze performance metrics using Meta Business Suite, Metricool, Later, or HubSpot.
• Deliver monthly reports with key insights, performance summaries, and growth recommendations.
• Stay updated on algorithm changes, AI tools, and social media trends — applying best practices proactively.

Lead Generation & Growth (Highly Preferred)

• Design and implement organic and paid campaigns on LinkedIn, Meta, and TikTok focused on lead capture and nurturing.
• Manage CRM and lead funnels, tracking prospect progress from awareness to conversion.
• Build and maintain segmented lead lists, and assist with outbound messaging or email drip campaigns.
• Support newsletter growth and collaborate on call-to-action strategies that drive sign-ups, consultations, or purchases.

Scope of Work

• End-to-end social media management: strategy, creation, posting, and engagement.
• Multi-platform oversight with an emphasis on LinkedIn, Instagram, and TikTok.
• Manage both personal and corporate brand accounts under a unified creative strategy.
• Fully remote role — requires a reliable internet connection and secure workspace.
• Monthly billing cycle with a 90-day replacement guarantee.
• Direct posting and engagement access to client social media accounts.

Independent Contractor Perks

• HMO Coverage for eligible locations.
• Permanent work from home.
• Immediate hiring.