Jennings Social Media & Martech - Paid Media: Social Media& Google Ads Specialist (Freelance Contract)Remote

Digital Marketer is needed in United States.

Client: Jennings Social Media & Martech

Location: United States

Contract: undefined

Job Description

Jennings Social Media & MarTech (JSMM) is a global social media marketing and digital advertising agency, seeking a part-time Paid Media Specialist to execute digital ads across various platforms including social media and Google. The focus will be on optimizing ad performance and driving conversions. This role is remote and open to candidates in the USA.

Responsibilities

• Creating, managing, monitoring and optimizing costs for the performance of ads to generate conversions.
• Conducting research and performing competitive bidding.
• Measuring, analyzing and reporting on campaign updates such as CPC, CPA and benchmarks.
• Establishing KPIs and other metrics to ensure campaign goals are met and continuously monitoring the effectiveness of these programs to ensure value and ROI are driven.

Requirements

• Bachelor’s degree in advertising, marketing, communications (or a related field).
• 3-5 years of hands-on digital advertising experience.
• Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Adwords, Google Analytics, Facebook, Twitter, Instagram, Bing, LinkedIn, TikTok, etc.
• Proficient in Google Data Studio, and/or other comparable data analytics and visualization tools.
• Experience in implementing event-based conversion tracking.

Company Overview

Jennings Social Media & MarTech was founded in 2003 by Valerie Jennings at the age of 24. It is headquartered in Overland Park, Kansas, USA, with a workforce of 11-50 employees. More information can be found on their website: https://jsmmtech.com/.