Global Hola - Digital Marketing & Leads Specialist

Client: Global Hola

Location: Not specified

Contract: Part-time

Job Description

We are seeking a creative and proactive virtual assistant specializing in Marketing and Lead Generation to support a physical therapy and integrative health practice. This role involves creating and managing social media content, supporting marketing campaigns, and assisting with patient lead generation strategies. The ideal candidate will have experience in healthcare marketing, social media management, and lead outreach.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• At least 2 years of experience in digital marketing, social media management, or lead generation.
• Background or familiarity with healthcare, wellness, or physical therapy marketing preferred.
• Proficient in social media tools and platforms (Meta Business Suite, Instagram, YouTube, TikTok).
• Experience using CRM and email marketing platforms such as HubSpot, Mailchimp, or ActiveCampaign.
• Basic video editing skills using Canva, CapCut, or similar tools.
• Strong understanding of organic lead generation and nurturing strategies.
• Excellent written and verbal communication skills.
• Highly organized, self-motivated, and detail-oriented.
• Comfortable working with minimal supervision and adapting to evolving marketing needs.

Work Schedule

• Part-time: 20 hours per week
• Aligned with Mountain Time (MT)

Responsibilities

• Develop and execute marketing strategies to increase practice visibility
• Create and schedule engaging social media content (Instagram, Facebook, YouTube, etc.)
• Assist in video editing and posting (e.g., patient education and promotional content)
• Manage lead outreach campaigns and follow-up processes
• Support email marketing and basic CRM management
• Coordinate with the internal team to ensure brand consistency and messaging

Technical Requirements

• Computer/Laptop:
• Processor: Intel Core i5 or higher
• RAM: 8GB or higher
• Storage: 256GB SSD or higher
• Operating System: Windows 10 or macOS
• Display: 13-inch or larger screen size with a resolution of 1920x1080 or higher
• Battery Life: Minimum of 8 hours
• Internet: 10 Mbps download and 5 Mbps upload
• Accessories:
• Webcam
• Noise-canceling headset with mic
• Work Set-Up:
• Professional/presentable background
• Quiet and distraction-free area