new pilates studioUrgent

We are looking for an experienced freelance designer to create a logo for our new boutique classical Pilates studio, Bone by Bone, based in London. Our core values are community, energy, stretching, and wellness, with a target audience ranging from people in their 30s to over 70s who are seeking quality and foundational movement. The logo should reflect the studio’s emphasis on structure, foundation, and integrity, integrating a sense of nature and growth with body foundation as we are located near a green space. The aesthetic should be natural, creative, catchy, and both modern and timeless. The logo must be highly versatile, working across shop signage, website, and merchandise like caps, socks, and tote bags. We require you to develop initial concepts in two distinct styles: one that is clean and minimalist, using bold negative space and stylized geometric elements to combine vertebrae or bone structure with flowing lines, and another that is intricate and detailed, with linework and textures interweaving bone structure and nature elements like vines or leaves. Please avoid generic stick figures and focus on foundation, flow, and growth. Use a refined, natural color palette including deep charcoal, sage green, off-white, and a warm accent in terracotta or gold. Final deliverables should include vector files (AI, EPS, SVG), high-res PNGs, and a standalone icon suitable for small merchandise.

Budget range:
Simple project

Examples:

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