KonnectHub - JO-20256: Digital Marketing Specialist

Client: KonnectHub

Location: manila, 00, ph

Contract: Freelance

Job Description

A Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing strategies to enhance a company’s brand awareness, generate leads, and drive sales. This role involves leveraging various digital channels such as social media, search engines, email marketing, content marketing, and paid advertising to achieve business objectives.

Job Responsibilities

• Website Audit & Optimization: Conduct comprehensive website audits to identify technical and content-related issues, recommend and implement necessary changes to improve user experience, and monitor website health.
• Site & Marketing Strategy Recommendation: Provide strategic recommendations on site architecture and performance metrics, collaborate with marketing teams to design integrated strategies, and analyze competitors.
• Content Creation and Management: Create and edit videos, develop engaging content for various platforms, and ensure alignment with SEO best practices.
• SEO and SEM: Optimize website content, develop strategies for backlink profiles, ensure proper technical SEO, perform keyword research, and stay updated on search engine algorithms.
• Social Media Management: Create and schedule posts, track engagement metrics, and build brand awareness.
• Lead Generation & Analytics: Implement digital strategies for lead generation, analyze campaign performance, and use tools like Google Analytics to measure ROI.
• Email Marketing: Design and execute email campaigns, track engagement metrics, and utilize HubSpot for managing email workflows.
• Collaboration: Coordinate with the Sales team to understand goals and expectations.

Requirements

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (preferred).
• Proven work experience (3+ years) in digital marketing, social media management, or a similar role.
• Experience with marketing tools, analytics platforms, and CRM systems (e.g., Google Analytics, HubSpot, Zoho, etc.).

Technical Skills

• Strong knowledge of SEO, SEM, PPC campaigns, and web analytics.
• Hands-on experience with major digital advertising platforms (Google Ads, Facebook/Meta Ads, LinkedIn Ads, etc.).
• Proficiency in content management systems (e.g., WordPress, Shopify, Wix).
• Familiarity with email marketing platforms (e.g., Mailchimp, ActiveCampaign).
• Strong understanding of social media platforms, trends, and community engagement strategies.
• Basic graphic design skills (Canva, Adobe Creative Suite) are an advantage.

Soft Skills

• Excellent communication skills, both written and verbal.
• Strong analytical and problem-solving abilities.
• Ability to multitask, manage multiple campaigns, and meet deadlines.
• Creative thinker with attention to detail.
• Team player with the ability to work independently when needed.

Other Requirements

• Up-to-date with the latest digital marketing trends, tools, and best practices.
• Results-driven mindset with a proven track record of delivering ROI-focused campaigns.
• Willingness to learn and adapt in a fast-paced environment.

Benefits

• Permanent work from home.
• Professional development and training opportunities.
• An inclusive and supportive work environment.