On Point Image Consulting - Freelance Digital Marketer
Digital Marketer is needed in Chicago, United States.
Client: On Point Image Consulting
Location: Chicago, IL
Contract: Part-time
Job Description
We are a beauty and fashion company seeking a skilled and experienced Digital Marketer to join our team. As a Digital Marketer, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. This is an exciting opportunity to work in a fast-paced and dynamic environment, utilizing your expertise in various digital marketing channels.
Responsibilities
- Develop and execute digital marketing campaigns across multiple channels, including SEO, social media, email marketing, and online advertising.
- Conduct market research to identify target audiences and create customer personas.
- Optimize website content and landing pages for search engines to improve organic rankings.
- Monitor website analytics using tools such as Google Analytics to track performance and identify areas for improvement.
- Manage social media accounts and create engaging content to increase brand visibility and engagement.
- Collaborate with graphic designers to create visually appealing assets for digital marketing campaigns.
- Implement conversion optimization strategies to improve website conversion rates.
- Stay up-to-date with industry trends and best practices in digital marketing.
Requirements
- Strong knowledge of digital marketing channels, including SEO, social media management, online advertising, email marketing, and analytics.
- Proficiency in using tools such as Google Analytics to analyze website performance.
- Experience with conversion optimization techniques to improve website conversion rates.
- Familiarity with JavaScript for tracking and implementing various marketing tags.
- Ability to create engaging content for social media platforms.
- Basic graphic design skills using Adobe Creative Suite or similar software.
- Photo/video editing skills are a must.
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