PanicGuard - Freelance B2C Marketing Specialist

Digital Marketer is needed in United Kingdom.

Client: PanicGuard

Location: United Kingdom

Contract: undefined

Job Description

We are seeking a highly proactive, creative, and results-driven Freelance B2C Marketing Specialist to lead consumer-focused marketing and sales growth for HollieGuard Extra. Your mission is simple: increase paid subscription conversions through targeted digital campaigns, community engagement, partnerships, and compelling communication that resonates with people seeking safety and reassurance.

Key Responsibilities

B2C Growth Marketing & Sales:

• Develop and execute marketing strategies to increase subscription sales of HollieGuard Extra.
• Optimise the conversion funnel from app download → activation → paid upgrade.
• Create persuasive messaging grounded in HollieGuard’s strengths.
• Implement A/B testing to refine messaging and increase conversion.

Campaign Creation & Content Marketing:

• Plan and deliver high-performing social media campaigns across platforms like Instagram, TikTok, Facebook, and YouTube.
• Build content that educates people on personal safety, VAWG awareness, and domestic abuse risk reduction.
• Produce compelling email marketing sequences, landing pages, blog articles, and short-form video scripts.

Community & Influencer Engagement:

• Identify influencers, creators, survivor advocates, and safety-focused communities suited to HollieGuard’s ethos.
• Build partnerships to expand reach and credibility.
• Manage user testimonials, success stories, and case-study messaging aligned with real-world use cases.

Data-Driven Performance Management:

• Track KPIs such as downloads, activations, conversion rates, retention, CAC, and ROAS.
• Use data insights to optimise campaigns and marketing spend.
• Leverage app analytics and audience profiling trends for targeted communications.

Brand & Messaging Consistency:

• Ensure HollieGuard’s brand values are reflected in all content.
• Maintain sensitivity around domestic abuse, ensuring tone is appropriate and ethical.

Requirements

• Proven experience in B2C performance marketing, ideally for subscription apps, SaaS, or safety/wellbeing products.
• Strong understanding of digital acquisition channels (paid social, organic social, email, influencers, content marketing).
• Ability to craft emotionally resonant and trust-building messaging.
• Experience working with communities affected by VAWG, domestic abuse, stalking, or safeguarding (preferred, not essential).
• Data-driven, able to measure success and optimise rapidly.
• Highly organised, self-motivated, and comfortable working remotely.
• Ability to handle sensitive subject matter with professionalism and empathy.

About HollieGuard

HollieGuard is a personal safety app trusted by hundreds of thousands of users across the UK. It enables individuals facing domestic abuse, stalking, harassment, or general safety concerns to discreetly raise alerts, capture CPS-approved evidence, and connect with a UK police-approved 24/7 monitoring centre for immediate help. HollieGuard Extra provides an enhanced monitored safety experience delivering peace of mind and proven safeguarding outcomes. We are now looking to grow our B2C customer base by increasing sales of HollieGuard Extra licences.