Capital Region Co - Freelance Content Creator

Client: Capital Region Co

Location: Remote

Contract: Freelance

Job Description

Capital Region Co. (CRC) is seeking a dynamic Freelance Content Creator Program Manager to oversee our roster-based creator program supporting Revert and Golden Garden. This role involves managing monthly project drops, creator coordination, compliance, and payment tracking across our cannabis brands. The position offers remote work flexibility, collaboration with a vibrant team, and the opportunity to create compelling digital content that engages audiences and drives brand growth. Ideal candidates will thrive in a fast-paced environment and be passionate about transforming concepts into captivating content.

Key Responsibilities

• Launch and manage monthly creator project lists
• Assign and track creator deliverables, deadlines, and regions
• Review submissions for brand quality and compliance (NYS + Meta)
• Communicate with creators and resolve issues proactively
• Track performance using a rolling 3-month point system
• Approve deliverables and ensure invoices are processed
• Coordinate with internal marketing, retail, and cultivation teams
• Prepare monthly performance and budget reports

Monthly Workflow

• Week 4: Prepare and release next month’s project list, approve pitches
• Week 1: Confirm creator assignments and coverage
• Weeks 2–3: Monitor progress, check compliance, manage revisions
• Weeks 3–4: Approve content, clear invoices, confirm payments

Ongoing Expectations

• Daily inbox and Slack monitoring
• Weekly compliance checks (brand, NYS cannabis laws, Meta policies)
• Maintain tracking sheets for projects, invoices, and creator performance
• Assign points for missed deadlines or non-communication
• Remove creators after 3 points in a 3-month period

Content Scope

• Instagram feed content for:
• Golden Garden: 10–12 posts/month (3/week)
• Revert: 8–10 posts/month (2–3/week)
• Joint CRC ecosystem posts as needed

Qualifications

• Experience managing freelancers or creators
• Strong organizational and communication skills
• Familiarity with social media workflows and content calendars
• Ability to enforce deadlines and quality standards
• Cannabis industry or regulated marketing experience preferred
• Working knowledge of Instagram/Meta compliance is a plus

Employment Details

• Contract or part-time role (details discussed during interview)
• Remote with EST availability preferred

Additional Information

Job Type: Freelance

Pay: $23.82 - $28.69 per hour

Expected hours: No less than 15 per week

Work Location: Remote