Brand Identity Designer Needed for Digital Product Business (Canva-Ready)

I am a small business owner developing digital products such as planners, visual tools, and printable resources for parents, with a focus on neurodivergent and ADHD mums. I am seeking a graphic designer to create a reusable and cohesive brand identity suitable for use across a range of digital products. The brand should convey a calming, supportive, and modern vibe, appealing to busy, real mums who want authenticity and a lighthearted touch. My initial color preferences are muted organic shades like sand, blush, sage, and clay, but I am open to bright options that resonate with my audience. I have included visual examples for guidance.

The deliverables include a primary and secondary logo, a brand color palette with HEX codes, Canva-compatible font pairings, a simple brand style guide, Canva-ready files, and a large pack of hand-drawn style icons that capture the brand’s playful yet honest personality. Icons might include doodles, stars, hearts, stick figures, and motifs relevant to ‘neurospicy mama’. Experience with Canva-friendly branding, editable source files, and commercial rights for final designs are required. Please provide examples of your similar work, your quote and timeline, and outline what is included in your package. Delivery is ideally within 2 months, and there is potential for future projects if the collaboration is successful.

Budget range:
Up to $800

Examples:

Who are you, and what do you do?
I’m creating a digital product business for ADHD/Neurodiverse mothers

In what capacity are you hiring?
For a personal project

Where are you in the hiring process?
I’m ready to make a paid hire

What type of work is this?
Single job with potential follow up work

What experience level is needed?:
Mid-level (Industry Average)