Cotton Craft - Content Creator

Content Creator is needed in Lexington, United States.

Client: Cotton Craft

Location: Lexington, KY

Contract: Freelance

Job Description

We are seeking a dynamic and innovative Content Creator to join our vibrant marketing team! In this role, you will be the driving force behind developing compelling, engaging, and visually captivating content across multiple digital platforms. Your creativity and strategic mindset will help elevate our brand presence, connect with diverse audiences, and support our overall marketing objectives. This paid position offers an exciting opportunity to showcase your talents in a fast-paced environment where your ideas truly make an impact.

Requirements

• Proven experience in content creation across digital platforms with a strong portfolio demonstrating creativity and versatility.
• Expertise in SEO techniques including keyword research, on-page optimization, and content strategy development.
• Proficiency in Adobe Photoshop, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), and video editing software.
• Strong knowledge of WordPress CMS for managing website content efficiently.
• Basic understanding of HTML and CSS for customizing web pages and email templates.
• Excellent copywriting skills with the ability to craft clear, persuasive messages tailored to target audiences.
• Skilled in social media management tools for scheduling posts, analyzing engagement metrics, and executing social media marketing campaigns.
• Experience with photography and videography to produce high-quality visual content that resonates with viewers.
• Familiarity with Google Analytics for tracking performance metrics; ability to interpret data for continuous improvement.
• Knowledge of digital marketing strategies including email marketing, marketing automation, white papers creation, and content marketing initiatives aimed at B2B audiences.

Duties

• Develop high-quality content for websites, social media channels, email campaigns, blogs, white papers, and other digital platforms, ensuring consistency with brand voice and style.
• Implement SEO best practices by conducting keyword research and optimizing content to improve search engine rankings.
• Design eye-catching graphics and visuals using Adobe Photoshop, Adobe Creative Suite, and other graphic design tools to enhance content appeal.
• Manage content publishing through WordPress and other content management systems (CMS), ensuring timely updates and accuracy.
• Produce engaging videos and photography for social media marketing campaigns, including editing and post-production using video editing software.
• Collaborate with cross-functional teams to develop content strategies aligned with marketing goals, including B2B marketing and e-commerce initiatives.
• Monitor content performance using Google Analytics and other analytics tools; adjust strategies based on data insights to maximize engagement.
• Assist in implementing marketing automation tools to streamline content distribution and campaign management across channels.
• Stay current with digital marketing trends, social media algorithms, and emerging content formats to keep our brand at the forefront of innovation.

Additional Information

Pay: $22.47 - $27.07 per hour

Expected hours: 8.0 – 10.0 per week

Benefits:

• Flexible schedule

Work Location: In person