Insero Advisors, LLC - Marketing Strategist (Growth Marketer)

Marketing Strategist is needed in Rochester, United States.

Client: Insero Advisors, LLC

Location: Rochester, NY, us

Contract: Freelance

Job Description

We are seeking a creative, analytical, and detail-oriented Marketing Strategist to support and execute our firm’s expanding marketing growth strategy. This role is responsible for enhancing brand awareness, driving digital engagement, and supporting business development efforts. The ideal candidate has a strong understanding of digital marketing best practices, excellent project management and communication skills, and the ability to translate complex professional services into clear, compelling content.

The Marketing Strategist will have a key role in:

• Social media development/posting/tracking
• Content calendar management/ownership
• CRM lead support and reporting
• Implementing digital campaigns using marketing automation (HubSpot)
• Website evolution with the support of vendors

Key Responsibilities include managing the firm’s website, executing digital marketing campaigns, developing project timelines and content calendars, creating email marketing campaigns, monitoring digital performance metrics, and ensuring compliance with branding guidelines.

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in digital marketing strategy; professional services or B2B experience preferred.
• Strong project management experience, ability to manage multiple marketing projects and deadlines simultaneously.
• Working knowledge of SEO, Google Analytics, content management systems (e.g., WordPress), and email marketing platforms.
• Experience managing social media platforms for a corporate or professional brand.
• Strong writing, editing, and proofreading skills with attention to detail.
• Proficient in Microsoft Office; experience with marketing automation or CRM systems is a plus.

Preferred Skills:

• Experience with paid search or social advertising.
• Graphic design or video editing skills (e.g., Canva, Adobe Creative Suite).
• Familiarity with compliance considerations in regulated industries.
• Data-driven mindset with the ability to turn analytics into actionable insights.

Benefits

Insero is an accounting and business advisory practice serving businesses, nonprofits, governmental entities, and individuals throughout New York state. We offer competitive salaries, an outstanding paid time off program, 16 paid holidays, remote/hybrid work flexibility, 401(k) plan with firm contributions, tuition reimbursement program, 100% employer paid parking, and a variety of medical plan options. We also provide tremendous growth and development opportunities to assist with both personal and professional goals.

Pay

The starting base pay range for this position is $65,000 - $80,000 annually. This range is base pay only and does not include other components of the total rewards package. Actual compensation is influenced by various factors including skills, experience, and geographic location.

Company Culture

At Insero, our culture is guided by core values that motivate result-oriented associates. Our values form the foundation of our daily practices. We are passionate about people, deliver excellence, grow to new heights, and go further together. We have been consistently recognized as one of the best places to work, having achieved numerous accolades in the industry.

Equal Opportunity Employer

Insero is proud to be an Equal Opportunity Employer.