ITP Media Group - Digital writer, Freelance

Writer is needed in Dubai, United Arab Emirates.

Client: ITP Media Group

Location: Dubai, DU, ae

Contract: Freelance

Job Description

ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 80 brands, including major names such as Arabian Business, Harper’s Bazaar Arabia, Esquire Middle East, and Cosmopolitan Middle East. ITP Luxury, part of ITP Media Group, is seeking a digitally fluent writer to join its audience team. The role involves fast-paced news writing, insightful features, SEO-driven content refreshes, and trend-led storytelling. The successful candidate will collaborate closely with audience, data, and editorial teams to convert real-time signals, trend alerts, and content opportunities into high-impact stories across various platforms.

Requirements

KEY RESPONSIBILITIES:

• Respond to real-time alerts, trend spikes, and opportunity signals surfaced by StoryCue and other analytics tools.
• Produce fast, accurate news stories that reflect brand tone and editorial standards.
• Track search trends, competitor coverage, and social conversations to identify timely angles.
• Develop mid-length and long-form features informed by audience demand, industry insights, and emerging trends.
• Turn data insights into clear, engaging narratives, explainers, and issue-led features.
• Pitch relevant, high-impact ideas based on gaps or opportunities revealed in competitor activity.
• Refresh and optimize evergreen content, improving clarity, structure, accuracy, and relevance.
• Optimize headlines, metadata, URLs, and internal linking to maximize visibility across Google Search and Google News.
• Update seasonal or cyclical coverage in line with audience behavior and editorial priorities.
• Produce backgrounders and pre-prepared content ahead of key events, announcements, and seasonal cycles flagged by StoryCue or the editorial team.
• Contribute to weekly and monthly editorial calendars with clear, data-informed planning.
• Tailor story angles to platform algorithms, audience behavior, and channel-specific tone.
• Work closely with social editors to ensure stories perform strongly across platforms.

SKILLS AND EXPERIENCE REQUIRED:

• 2–5 years of experience in digital journalism, publishing, or content writing.
• Exceptional writing and editing skills across news, features, and explainers.
• Ability to interpret and understand analytics (Google Analytics, StoryCue, social insights, trends tools) to guide content decisions.
• Experience repackaging and refreshing evergreen content.
• Ability to write for different platforms and tones (Google, LinkedIn, IG, TikTok, newsletters).
• Experience using AI-assisted editorial or trend-tracking tools (e.g., StoryCue).
• Background in business, policy, culture, technology, entertainment, or lifestyle journalism.
• Familiarity with editorial calendars and long-lead planning.

Additional Information

The ideal candidate is expected to be reader-obsessed, data-literate, and confident in writing for multiple formats and audiences, adapting to fast-paced news situations as well as crafting in-depth content.