Web Spiders - Content Marketer (Tech-SaaS / B2B)

Marketer is needed in United Kingdom.

Client: Web Spiders

Location: United Kingdom

Contract: undefined

Job Description

We seek a driven, strategic, and creative Content Marketer to lead end-to-end content strategy and execution for our Tech-SaaS / B2B product and services verticals. The ideal candidate will craft compelling content and own content distribution, lifecycle, performance, and optimisation. You will work closely with product, design, sales, growth, and digital-marketing teams to drive awareness, lead generation, customer education, and brand positioning.

Location: Rajarhat-Newtown (On-site)

Prior Experience: 3-7 Years

Role & Responsibilities

Content Strategy & Planning: Define and own a comprehensive content strategy aligned with business goals such as lead generation, brand authority, thought leadership, customer education, SEO, and retention.

Content Creation & Production: Create high-quality content across formats including website copy, blog articles, whitepapers, case studies, product guides, email newsletters, social media posts, landing pages, ad copy, and video scripts.

Content Distribution & Promotion: Decide appropriate channels for content distribution and collaborate with design, growth, and product teams.

SEO & Discoverability: Perform keyword research, competitive content analysis, and optimize for SEO goals.

Performance Monitoring & Analytics: Define KPIs and use analytics tools to track content performance and derive actionable insights, including reporting to stakeholders.

Lead Generation & Funnel Support: Support marketing campaigns and create content for lead magnets and customer success.

Brand & Messaging Consistency: Maintain consistent brand voice and partner with product and design teams to align content with UX/design.

Cross-functional Collaboration & Ownership: Work with cross-functional teams to gather inputs and own the content lifecycle end-to-end.

Innovation & Continuous Improvement: Stay informed on marketing trends and experiment with new content formats and channels.

Skills & Experience

Must-have:

• 3–7 years of experience in content marketing, digital marketing, content strategy, or copywriting—ideally in a B2B Tech/SaaS/Enterprise domain.
• Excellent written and verbal communication skills.
• Ability to simplify technical or complex topics into clear, engaging content.
• Understanding of SEO, keyword research, and analytics platforms.
• Strong organizational skills to manage multiple content projects independently.
• Data-driven mindset: comfortable using analytics for measuring success.

Nice-to-have / Preferred:

• Experience in enterprise technology verticals like AI, cloud, and mobility.
• Hands-on experience with CMS and marketing automation platforms.
• Experience in social media advertising and paid content distribution.
• Experience or interest in multimedia content creation.
• Familiarity with marketing funnels, buyer persona development, and customer-journey mapping.

Additional Information

This role requires collaboration with various teams and an ability to work with minimal supervision, from ideation to performance review. Additionally, a commitment to keeping updated on industry trends and a willingness to innovate are essential for success in this position.