BAYADA Home Health Care - Senior Manager, Copywriting

Copywriter is needed in Pennsauken, United States.

Client: BAYADA Home Health Care

Location: Pennsauken, NJ

Contract: undefined

Job Description

The Senior Manager, Copywriting supports the Marketing Division by overseeing and managing the Copywriting workflow of the Creative Services Office. This role is responsible for managing the development of concepts and content for a variety of communications initiatives, including marketing and recruiting collateral, websites, special events, projects, and programs that position BAYADA Home Health Care as the employer and provider of choice.

The Senior Manager, Copywriting is an innovative thinker and results-driven manager who oversees all work created by the copywriting team, clearly articulates the creative vision for projects, and is responsible for leading, inspiring, coaching, and motivating the copywriters to produce the highest-quality work—on time, cost-efficient, and error-free—while adhering to brand standards.

Requirements

• Exemplifies characteristics of The BAYADA Way: compassion, excellence, and reliability.
• Four (4) year college degree, preferably in English, Communications, or Journalism.
• Minimum of seven (7) years of experience in a corporate marketing or communications department, or agency setting.
• Experience in health care communications is preferred but not required.
• Digital media experience is a must with excellent web copywriting skills, including engaging teasers and headlines that drive traffic to pages.
• Ability to conceive and execute digital content into different formats (e.g., text, video, interactive) to enhance the user experience.
• Experience with AI agents to write and edit copy as well as to conceptualize creative messaging for marketing and recruiting campaigns and other initiatives.
• Strong writing and editing skills, creativity, attention to detail, and marketing knowledge.
• Ability to turn complex information into digestible content targeted to the audience.
• Knowledge of digital platforms and the ability to write compelling, engaging copy.
• Demonstrated ability to meet deadlines and manage multiple tasks simultaneously is essential.
• Proactively takes initiative in a fast-paced and highly challenging environment.
• Experience with intranets and/or websites with demonstrable knowledge of Microsoft SharePoint and HTML preferred.
• Ability to build strong working relationships with stakeholders.
• Adapts to constantly changing work requirements while assimilating new information, analyzing it, and effectively applying it.
• Quickly defines problems, collects input, conducts assessments, draws conclusions, and problem-solves.
• Solid interviewing skills and storytelling ability.
• Strong organization and time management skills.
• Excellent listening and problem-solving skills, including the ability to manage conflict.
• Ability to read, write, and effectively communicate in English.

Additional Information

• Base Salary: $105,000-115,000 / year plus bonus depending on qualifications.
• BAYADA offers a comprehensive benefits plan that includes paid holidays, vacation and sick leave, vision, dental and medical health plans, employer paid life insurance, 401k with company match, direct deposit, and employee assistance program.
• BAYADA complies with all state/local mandates as an accredited, regulated, certified, and licensed home health care provider.
• BAYADA is Equal Opportunity Employers, encouraging applications from people with diverse backgrounds and identities.