Ideabox Infotech Solutions Pvt Ltd - SEO Specialist

This is a remote position.

Job Summary

We are seeking a highly experienced SEO Specialist to join our remote team at Ideabox Creations Inc. This work-from-home role requires a minimum of 10 years of proven expertise in SEO, with a strong emphasis on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The ideal candidate will lead organic programs, drive search-driven content and technical strategies, and ensure alignment with the evolving AI-powered search ecosystem.

Responsibilities

• Serve as the primary point of contact for assigned client accounts, leading calls, presentations, and providing strategic recommendations and performance updates.
• Develop and execute comprehensive SEO, AEO, and GEO strategies tailored to client goals, including international domains (ccTLDs, subfolders, subdomains) for multi-market campaigns.
• Assist account managers in translating client objectives into search marketing strategies, communicating timelines, deliverables, and addressing concerns professionally.
• Build and maintain strong client relationships, setting expectations and ensuring successful execution of data-driven plans.
• Conduct thorough technical SEO audits to identify crawl issues, site architecture problems, indexing, structured data, page speed, mobile optimization, and other opportunities; collaborate with development teams on implementation.
• Implement and oversee Local SEO strategies, including Google Business Profile optimization, citation management, local link building, and geo-targeting for multi-location or service-based clients.
• Drive Organic SEO with measurable results, focusing on lead generation, visibility improvement, and integration of AEO/GEO best practices to optimize for AI search engines, LLMs, and generative AI systems.
• Support technical efforts such as hreflang implementation, schema markup for products/reviews/availability/pricing, crawl optimization, and site health monitoring.
• Create and optimize content that is highly consumable by LLMs and GenAI systems, incorporating voice search, semantic search, and zero-click answer optimization.
• Proactively track and troubleshoot issues related to AI visibility, including exposure to AI tools and GEO practices for fashion, seasonal trends, e-commerce, and competitive markets.
• Develop comprehensive keyword research documentation, strategic keyword evaluations, and content calendars aligned with search intent, low-hanging fruit opportunities, and client specialties.
• Plan and delegate content assignments, creating detailed, SEO/AEO/GEO-optimized outlines backed by research.
• Optimize product detail pages (PDPs), category pages (PLPs), landing pages, and editorial content for search visibility, conversion, and AI favoritism.
• Collaborate with merchandising, content, UX, and translation teams to apply best practices for new launches, lookbooks, and localized content workflows.
• Leverage competitor research to formulate strategies that drive month-over-month organic traffic growth.
• Help establish brand identities for new clients, including messaging, positioning, voice, slogans, mission statements, and branded content optimized for search and AI engines.
• Monitor and analyze site performance using SEO tools, providing reports in Looker Studio, Excel, PowerPoint, Google Analytics/GA4, and project management systems like Asana.
• Track key metrics such as traffic, rankings, conversions, revenue impact, and ROI; translate data into actionable insights for clients and internal teams.
• Build and maintain SEO reports by market, monitoring international domain performance, competitor activity, and trends in SEO, AEO/GEO, e-commerce, and mobile-first experiences.

Requirements

Requirements

Required Qualifications

• Bachelor’s degree in marketing, advertising, communications, business, or a related field (or equivalent experience).
• Minimum 10+ years of experience as an SEO Specialist or similar role, preferably in an agency setting managing successful programs.
• Proven expertise in Local, Organic, Technical SEO, AEO, and GEO with measurable results, including 3+ years in the AEO/GEO space and familiarity with AI visibility tools.
• Experience with B2B and/or local businesses, including lead generation, location optimization, content strategy, and multi-location websites.
• Strong background in international SEO best practices (hreflang tags, geo-targeting, ccTLDs vs. subfolders, language targeting), e-commerce platforms (e.g., Shopify), and site merchandising/product taxonomy.
• Proficiency in SEO tools such as Google Search Console, Google Analytics/GA4, Ahrefs, SEMrush, Screaming Frog, Botify, Lumar (DeepCrawl), Stat, Conductor Searchlight/Content King, BrightEdge, BrightLocal, Rio SEO, or similar platforms.
• Basic knowledge of HTML, CSS, JS, Python, and CMS platforms; curiosity to improve in these areas is a plus.
• Excellent communication skills, both verbal and written, for presenting data-driven recommendations to stakeholders and clients.
• Highly analytical and critical thinking skills to identify issues, develop solutions, and interpret performance data for optimizations.
• Ability to manage multiple client accounts simultaneously in a fast-paced environment, prioritizing tasks and meeting deadlines.
• Innovative mindset balancing creativity with data-driven insights; obsessed with achieving client KPIs and demonstrating thought leadership in SEO/AEO/GEO.
• Strong proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and project management tools.
• Understanding of intermediate marketing principles and how to align strategies with business goals.
• Passionate, hungry to learn, detail-oriented, and a collaborative team player who builds partnerships across the organization.
• Experience driving content marketing initiatives and leveraging data to explain traffic fluctuations and action plans.

Preferred Qualifications

• Experience in AI-driven search, voice optimization, and mobile-first experiences.
• Familiarity with generative AI tools and their impact on search visibility.

Benefits Benefits

• Fully remote work-from-home flexibility.
• Comprehensive health insurance
• Opportunity to work in a dynamic, boutique digital marketing agency with a strong focus on innovation and client success.
• Collaborative team environment emphasizing education, creativity, and data-driven decision-making.
• Exposure to cutting-edge SEO trends including AEO, GEO, and AI-powered search.
• Support for professional growth and continuous learning in digital marketing and AI technologies.