OpTalent | Canada | Recruitment - UX/UI Designer & Web Analytics Specialist

UX Designer is needed in Ontario, Canada.

Client: OpTalent | Canada | Recruitment

Location: Ontario, Canada

Contract: undefined

Job Description

Our manufacturing client is looking for a UX/UI Designer who combines creativity with data insight - someone who can design intuitive, engaging digital experiences while owning our web analytics setup (GA4, GTM, and reporting). This role is ideal for someone who loves both designing beautiful, user-friendly web experiences and diving deep into performance data to drive continuous improvement.

Responsibilities

• Execute and manage all web design requests from new landing pages to full section redesigns.
• Design and deliver user-centered interfaces through wireframes, mockups, and prototypes using tools like Figma or Photoshop.
• Conduct regular website audits (quarterly and yearly) to ensure content, imagery, and UX elements are current, relevant, and optimized in collaboration with the Website Manager.
• Research and bring insights from competitors, adjacent industries, and web design trends to improve usability and functionality.
• Manage, configure, and own GA4 and GTM ensuring accurate tracking, reporting, and troubleshooting of website data.
• Deploy and maintain tags, triggers, and variables in Google Tag Manager for custom events and user interactions.
• Track and analyze web performance reports to identify issues, test improvements, and find opportunities for optimization.
• Provide regular web analytics reports and insights to strategy leads and other stakeholders.
• Collaborate with developers, marketing, and content teams to align design and data strategies.
• Run A/B tests and use analytics to inform design enhancements that improve engagement and conversions.

Qualifications

• Minimum 5 years of proven experience as a UX/UI Designer with a strong portfolio of web projects.
• Proven experience as a UX/UI Designer with a strong portfolio of web projects.
• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), including setup, event tracking, and troubleshooting.
• Strong understanding of UX principles, responsive design, and accessibility standards.
• Skilled in design tools like Figma, Photoshop, etc.
• Experience with A/B testing and conversion rate optimization.
• Bonus: working knowledge of HTML, CSS, and JavaScript.