Zero Gravity Marketing - Freelance/Contract Content Strategist

Client: Zero Gravity Marketing

Location: Remote

Contract: Contract, Freelance

Job Description

We are looking for a Content Strategist Contractor to take full ownership of internal marketing content creation for both ZGM and Cake. This role focuses on planning and producing SEO-informed blog content, drafting email copy, developing monthly content plans, and supporting social content needs by providing copy (but not managing social scheduling). The ideal contractor is a strong writer with a solid understanding of SEO best practices and experience creating high-quality content that drives visibility and engagement. This person will work closely with internal stakeholders to execute a consistent and strategic content cadence.

Contract (30 hours/month)

Duration: 3-month initial contract with potential extension

Responsibilities

Content Creation & Editorial Planning

• Write monthly blogs for ZGM and Cake across key verticals
• Develop monthly SEO-informed blog topic recommendations for approval
• Create blog briefs and outlines based on keyword research
• Update and optimize existing content for performance
• Create quarterly case studies for both brands
• Build and maintain a monthly editorial/content calendar
• Ensure content aligns with brand positioning, voice, and ICPs

Email Content

• Provide monthly email copy for ZGM and Cake (newsletters, updates, and campaign messages)
• Draft copy for additional email needs as they arise
• Ensure email messaging aligns with broader content themes and SEO strategy

SEO Responsibilities (Integrated Into Content Work)

• Conduct keyword research to guide content strategy
• Optimize all written content for on-page SEO (metadata, headers, internal links, schema basics)
• Identify and refresh high-performing or outdated blogs
• Monitor competitive content trends and recommend topics based on search intent
• Support website content optimization as needed

Social Support (Limited Scope)

• Provide written copy for social posts tied to blogs, campaigns, or brand themes
• No scheduling, monitoring, or community management required

Collaboration & Coordination

• Partner with the design contractor to request and coordinate creative assets
• Work with paid media and SEO teams for messaging alignment
• Provide monthly summaries of completed work and content performance
• Manage deadlines and deliverables in Asana

Qualifications

• 3+ years experience in content marketing, content strategy, or SEO writing
• Strong writing portfolio showcasing blogs, long-form content, and email copy
• Working knowledge of SEO best practices
• Experience developing content calendars and editorial plans
• Excellent communication and project management skills
• Ability to work independently across multiple brands