1r Agency - Part-Time Freelance Marketing Manager (Content-Focused) – 1r Agency

Digital Marketer is needed in New York, United States.

Client: 1r Agency

Location: New York, NY

Contract: undefined

Job Description

The Part-Time Freelance Marketing Manager (Content-Focused) at 1r Agency is responsible for owning and executing content across key marketing initiatives to support pipeline growth. This role collaborates closely with the Head of Business Development and Head of Partnerships to ensure that campaigns, events, and content are clearly positioned to attract the right audience and convert interest into qualified leads. The position is ideal for an experienced marketer who can move quickly, think strategically, and produce high-quality content independently while collaborating with in-house marketing and creative teams on larger initiatives.

Requirements

Qualifications:

• 4–7+ years of marketing experience, preferably within a digital agency or B2B environment.
• Exceptional writing and editing skills with a strong portfolio of content and campaign work.
• Experience writing for B2B audiences, agencies, or professional services brands.
• Familiarity with tools such as HubSpot, GA4, LinkedIn, Meta, Sanity.io, and Figma.
• Comfortable managing work independently in a part-time, remote environment.

Who You Are:

• A strong storyteller who understands how content drives pipeline, not just awareness.
• Strategic yet hands-on, with the ability to execute quickly.
• Comfortable collaborating with senior stakeholders.
• Energized by agency environments, experimentation, and fast-moving initiatives.

Job Responsibilities

• Execute content-driven marketing initiatives across social, email, website, paid campaigns, and events, focusing on generating qualified leads.
• Own the marketing calendar by delivering timely content aligned with business development and partnership goals.
• Develop messaging that supports inbound interest and outbound sales conversations.
• Write and own copy for all internal marketing initiatives, adapting messaging to different audiences and channels while maintaining brand voice.
• Create simple, on-brand visuals for campaigns and event-related needs using tools like Figma and coordinate with the in-house creative team for more complex design initiatives.
• Work closely with internal stakeholders to gather inputs, feedback, and approvals, streamlining content workflows and maintaining consistency across campaigns and events.
• Contribute to the planning and promotion of industry events, conferences, dinners, and partner activations, as well as post-event storytelling and follow-up efforts.