Reya - Freelance Social Media & Paid Digital Ads Manager

Digital Marketer is needed in United States.

Client: Reya

Location: United States

Contract: undefined

Job Description

The Freelance Social Media & Paid Digital Ads Manager will be responsible for developing and executing both organic social media content and paid digital advertising campaigns across platforms including Facebook, Instagram, LinkedIn, and Google Ads. The role involves creating content from scratch and efficiently adapting templates and pre-existing assets. Key activities include scheduling posts, launching ads, tracking performance, modifying campaigns, and reporting insights to help refine strategy and reach growth goals.

Responsibilities

• Content Planning & Scheduling: Build a 3-6 month social media calendar for all brands, schedule posts, adapt templates, and create original content as needed.
• Paid Digital Advertising: Set up, launch, monitor, and optimize paid campaigns on Meta, LinkedIn, and Google Ads, including audience targeting and budget optimization.
• Analytics & Reporting: Track and analyze KPIs, provide actionable reporting on campaign performance, and recommend modifications to improve outcomes.
• Strategy & Optimization: Understand platform algorithms and trends to refine posting cadence and campaign structure, making proactive recommendations for engagement and performance.
• Collaboration: Communicate clearly with internal stakeholders, participate in weekly checkpoints, and deliver regular performance summaries.

Requirements

• Proven experience planning and executing social media strategies across Instagram, Facebook, and LinkedIn (both organic and paid).
• Experience building and managing campaigns on Google Ads and Meta Ads platforms.
• Comfort with analytics tools and dashboards to report findings and optimize campaigns.
• Strong understanding of social media trends and best practices.
• Ability to manage multiple brands and calendars simultaneously.

Preferred Tools

• Social scheduling tools
• Creative tools (e.g., Canva, Adobe suite)
• Analytics tools (e.g., Google Analytics, platform insights)

Benefits

This is a 1099 Freelance / Independent Contractor role for 3-6 months, with potential for extension. The pay range is $26-$28/hr.

Deliverables

• Completed and published 3–6 month social and digital ads calendar
• Scheduled organic content across platforms
• Paid campaign setup and ongoing optimization
• Regular performance reports with insights and recommendations
• Campaign documentation and playbooks for future use

About Us

This position is fully remote.