AvantePH - Marketing Manager (Food/Pastry)

We are seeking a creative and results-driven Marketing Manager to lead brand strategy and digital presence. This hybrid role allows you to work onsite for content creation and in-store campaigns, and remotely for strategy, social media, and analytics. The ideal candidate is passionate about baking, has a strong visual sense, and is skilled at engaging audiences online to drive traffic and boost custom cake orders.

Key Responsibilities:

• Brand Strategy: Develop and execute marketing plans to increase brand awareness, drive store traffic, and boost custom cake orders.
• Social Media & Content Creation: Manage social media platforms (Instagram, TikTok, Pinterest, Facebook), creating visually appealing, “mouth-watering” content to grow engagement and followers.
• Digital Marketing: Oversee website content, local SEO (Google Business Profile), and paid social media/Google ads targeting local audiences.
• Photography & Videography: Capture high-quality photos and videos of cakes, including behind-the-scenes content of the decorating process (onsite).
• Campaign Management: Plan and implement seasonal promotional campaigns (Valentine’s Day, Mother’s Day, holidays).
• Local Partnerships: Identify and build relationships with HR companies and food influencers.
• Customer Engagement: Monitor and respond to online inquiries, comments, and reviews to ensure customer satisfaction.
• Analytics & Reporting: Track performance metrics (conversion rates, engagement, ROI) to optimize marketing efforts.

Requirements

Qualifications & Skills:

• Minimum 2 years of experience in marketing, preferably in food service, bakery, or boutique retail.
• Strong visual sense with excellent photography and videography skills; experience with Canva, CapCut, or Adobe Creative Suite is a plus.
• In-depth knowledge of social media trends, algorithms, and content strategies for Instagram and TikTok.
• Exceptional copywriting skills to tell a compelling brand story.
• Highly organized with strong project management skills to handle multiple campaigns simultaneously.
• Passionate about baking and creating high-quality, visually appealing products.

Work Arrangement:

• Hybrid: Onsite presence for content creation and campaigns; remote work for strategy, social media, and analytics.