Brand Strategy Consultant Needed for New Non-Alcoholic Beverage Brand (Sri Lanka)

We are a Sri Lanka–based FMCG company preparing to launch a new non-alcoholic canned beverage brand for the local market. The brand identity, including logo, tagline, and brand guidelines, has already been developed. We are now seeking a freelance brand strategist to refine and activate the brand strategy for this new product. The role focuses on enhancing brand positioning, messaging, and go-to-market direction. You will help us differentiate the brand within the competitive Sri Lankan beverage market, clarify the brand’s narrative using existing assets, and define messaging architecture. You will also provide category and competitive analysis, and strategic guidance for digital, marketing, and on-ground activation. All deliverables will support internal teams and partner agencies. Ideally, you have experience in FMCG, beverages, or youth-focused brands, are familiar with the South Asian market, and have a structured, insight-driven approach. Brand details will be shared with shortlisted experts.

Budget range:
$250 – 750

Who are you, and what do you do?
We are a Sri Lanka–based FMCG company preparing to launch a new non-alcoholic canned beverage brand for the local market. The brand identity, including logo, tagline, and brand guidelines, has already been developed. We are now seeking strategic support to refine brand positioning, messaging, and go-to-market direction. We work in a structured, professional manner and value clear thinking, strong consumer insights, and practical strategy that can be executed by internal teams and partner agencies. Brand details will be shared with shortlisted experts.

In what capacity are you hiring?
My company

What type of work is this?
Single job

What experience level is needed?:
Mid-level (Industry Average)