Rafter X Events - Digital Marketing Specialist

Digital Marketer is needed in Canon, United States.

Client: Rafter X Events

Location: Canon, GA

Contract: Temporary, Part-time, Contract, Internship

Job Description

RAFTER X RANCH, located in Canon, GA, is a motivated group dedicated to making an impact in the equine world. Specializing in western heritage events promoting education about equines (mules, burros, horses, etc.) and preserving the cowboy spirit, we are gearing up for a large event in South Carolina that will feature chuckwagon racing, wagon trains, and trail rides. We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to develop and execute innovative digital marketing strategies, enhancing brand visibility, driving engagement, and increasing conversions across multiple online channels.

Job Requirements

Responsibilities

• Develop and implement comprehensive digital marketing strategies across platforms including social media, email, SEM, and content management systems.
• Conduct keyword research and utilize SEO tools to improve website ranking and organic traffic.
• Manage and optimize paid advertising campaigns on Google Ads, Facebook Advertising, and other platforms to maximize ROI.
• Create engaging content for blogs, social media posts, email campaigns, and landing pages that align with brand voice and marketing goals.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design and visual content creation.
• Analyze campaign performance using Google Analytics, SEM tools, and marketing automation platforms to identify opportunities for improvement.
• Collaborate with cross-functional teams to support B2B marketing initiatives and e-commerce strategies.
• Stay current with industry trends in digital marketing, performance marketing, and new tools or techniques to keep campaigns innovative.

Skills

• Proficiency in SEO tools, Google Analytics, Google AdWords/Google Ads, Facebook Advertising, SEM strategies, and marketing automation platforms.
• Strong knowledge of HTML, CSS, JavaScript, SQL for website optimization and data analysis.
• Experience with content creation, copywriting, graphic design, and social media management across platforms such as Facebook, Instagram, LinkedIn.
• Familiarity with WordPress or other content management systems for website updates.
• Ability to conduct keyword research and apply SEO best practices effectively.
• Excellent analytical skills with the ability to interpret data to inform strategic decisions.
• Strong communication skills for creating compelling content and collaborating with team members.
• Knowledge of e-commerce platforms and B2B marketing strategies is a plus.

Additional Information

This position offers an exciting opportunity to contribute to a forward-thinking organization through innovative digital marketing initiatives that drive growth and engagement.

Job Types: Part-time, Internship, Contract, Temporary

Pay: $47,294.85 - $56,957.24 per year

Expected hours: 10.0 – 20.0 per week

Work Location: Hybrid remote in Canon, GA 30520