haven and hues - E commerce Specialist
Client: haven and hues
Location: Remote
Contract: Temporary, Part-time, Contract
Job Description
Do you specialize in digital innovation and eager to drive online sales growth? We are seeking a |EXPERIANCED| E-commerce Specialist to elevate our online presence and GROW our digital storefronts. In this role, you will be at the forefront of developing engaging content, implementing marketing strategies, and analyzing performance metrics to ensure our e-commerce platforms thrive. Join us!
Responsibilities
- Manage and optimize product listings across various e-commerce platforms using content management systems like WordPress and other tools.
- Develop compelling content, including product descriptions, banners, and promotional materials, leveraging copywriting skills and graphic design tools such as Adobe Photoshop and Adobe Creative Suite.
- Implement SEO strategies utilizing SEO tools, keyword research, and SEM techniques to improve search engine rankings and increase organic traffic.
- Execute targeted social media marketing campaigns on platforms like Facebook, Instagram, and LinkedIn, including Facebook Advertising and social media management strategies.
- Conduct conversion rate optimization by analyzing user behavior with Google Analytics and Google AdWords to enhance user experience and boost sales performance.
- Coordinate email marketing campaigns using marketing automation tools to nurture leads and engage existing customers.
- Monitor campaign performance through analytics dashboards, adjusting tactics to maximize ROI in digital marketing efforts.
Requirements
- Proficiency with SEO tools, Google Analytics, SHOPIFY, Google Ads (AdWords), SEM, and marketing automation platforms.
- Strong knowledge of content creation, copywriting, graphic design, and content management systems such as WordPress.
- Experience with HTML, CSS, JavaScript, SQL for website customization and data analysis.
- Expertise in social media marketing strategies including Facebook Advertising and social media management tools.
- Familiarity with e-commerce platforms and performance marketing techniques to drive sales growth.
- Ability to conduct keyword research for SEO optimization and content strategy development.
- Excellent communication skills for creating engaging content tailored to target audiences in B2B or B2C markets.
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