Content Creator & Videographer

Videographer is needed in Perth, Australia.

Content Creator | Full-Time
OVERVIEW
The Content Creator is the visual heartbeat of Alf. In this role, you aren’t just making videos; you are capturing the soul of a luxury brand and refining it through high-fidelity post-production. You will work within our “Growth Pod,” where you will be directed and mentored by the Creative Strategist.
While you are a capable videographer, your true superpower lies in editing. You understand that in a luxury brand, the magic happens in the “cut.” You possess the technical precision to take raw footage and transform it into “thumb-stopping,” premium-level professional assets that feel native to social media but polished enough for a global stage.
KEY RESPONSIBILITIES
Video Editing & Production
The “Premium Cut”: Lead the end-to-end production of short-form video (Reels, TikToks, Shorts). You are a highly skilled editor who understands pacing, rhythm, and visual flow.
Thumb-Stopping Transitions: You don’t just “clip” videos together; you use sophisticated transitions, colour grading, and sound design to ensure our content looks and sounds expensive.
Founder & Brand Synergy: Create a distinct but cohesive visual language for both the Alf brand account and the Founder’s personal channels. You know how to make a “casual” BTS clip look curated and high-end.
The “BTS” Specialist: Capture the “magic” of the Fremantle office and warehouse, turning everyday moments into cinematic social stories.
Photography & Content Capture
Photography: Lead the capture of high-quality static imagery for social media, Pinterest, and EDMs. This includes product-focused shots, lifestyle imagery, and office BTS.
Lighting & Composition: A strong understanding of natural and studio lighting to ensure all raw content—whether video or photo—is captured with a premium look and feel from the start.
Visual Eyes & Ears: Act as the “on-the-ground” creator at our Fremantle office, proactively spotting and capturing content opportunities that tell the Alf story on social media.
Design & Brand Stewardship
Graphic Design Execution: Apply your design skills to create on-brand social media tiles, EDM layouts, Pinterest graphics, and web assets that align perfectly with the Alf Brand Style Guide.
Mentorship & Alignment: Work daily with the Creative Strategist to refine your craft. You will take their data-driven briefs and Founder-approved concepts, ensuring the final edit is both beautiful and strategically “on-brief.”
Creative Iteration: Design graphic overlays and high-impact text treatments for performance ads that drive engagement without sacrificing our luxury aesthetic.
Asset Management & Channel Growth
Pinterest Architecture: Own the Alf Pinterest account, curating boards and designing high-performing pins that drive consistent top-of-funnel traffic.
The “Librarian” Mindset: Take full responsibility for the organisation of our digital asset library. You will ensure all imagery is labelled and metadata-optimised for absolute searchability.

QUALIFICATIONS AND EXPERIENCE
Professional Editing Skills: Masterful proficiency in video editing suites (CapCut, Premiere Pro, or Final Cut). You understand the “psychology of the edit”—when to cut, how to pace, and how to use sound to drive emotion.
The “Social” Portfolio: A proven track record of creating social-first video content that is both premium-level professional and high-converting.
Graphic Design Ability: Competence in Adobe Creative Cloud (Photoshop, Illustrator) to execute brand-aligned graphics.
Style Guide Discipline: Proven ability to work within strict brand guidelines to maintain visual consistency.
Type-A Organisation: A disciplined approach to file naming and asset management.
CULTURE & EXTRAORDINARY BENEFITS

At Alf the Label, we believe that a high-performance brand is built by high-vitality people. We don’t just offer a job; we offer a lifestyle-aligned career that respects your individuality, your health, and your life outside the office.

As a member of our Perth-based team, you will have access to the following unique incentives:

The “Inclusive Calendar” (Flexible Public Holidays)
The “Wellness & Vitality” Stipend
“Alf Ambassador” Handbag Allowance
“Bowie-Approved” Paw-ternity Leave
Birthday Leave & Life Admin Mornings
The “Founder’s Library” Professional Growth Fund
Excellence Rewards & Team Rituals
HOW TO APPLY

View the full role on our website https://www.alfthelabel.com.au/pages/content-creator-full-time

Currently shortlisting. Applications close soon.

In what capacity are you hiring?
My company

What experience level is needed?:
Mid-level (Industry Average)