Pybus Recruitment Ltd - Digital Marketing Specialist

Digital Marketer is needed in Gateshead, United Kingdom.

Client: Pybus Recruitment Ltd

Location: Gateshead, TWR, gb

Contract: Part-time

Job Description

We are seeking a results-driven Digital Marketing Specialist with strong experience across PPC, SEO, and Paid Social to join our marketing team. This part-time role involves managing paid campaigns across Google Ads, Meta Ads, and Reddit Ads, as well as supporting SEO performance through technical audits, on-page optimisation, and data-driven insights. The ideal candidate will bring 3–5 years of experience in a similar digital marketing role, with proven ability to deliver strong campaign results and actionable performance analysis.

Requirements

• 3–5 years’ experience in PPC, SEO, and/or Paid Social within a digital marketing role.

• Strong experience with Google Ads and Meta Ads Manager.

• Familiarity with Reddit Ads or willingness to learn.

• Solid understanding of SEO principles and website optimisation.

• Confident using GA4, Looker Studio, and Google Tag Manager.

• Google Analytics (GA4) training or certification is desired.

• Strong analytical skills with the ability to interpret data effectively.

• Excellent written communication and attention to detail.

• Able to manage multiple projects in a fast-paced environment.

• Experience within the education sector is useful but not essential.

Key Responsibilities

Paid Search (PPC)

• Manage and optimise Google Ads campaigns across Search, Display and Performance Max.

• Conduct keyword research and refine targeting and bidding strategies.

• Test and improve ad copy and landing pages.

• Monitor campaign budgets and performance.

Paid Social

• Build and manage campaigns across Facebook and Instagram using Meta Ads Manager.

• Leverage retargeting and lookalike audiences to meet campaign goals.

• Run A/B tests to refine messaging and creative.

• Support additional paid activity on Reddit Ads and other platforms where required.

SEO

• Support SEO activity aligned to organisational goals.

• Carry out technical SEO audits and recommend improvements.

• Optimise metadata, internal linking, and on-page content.

• Assist with keyword planning and competitor analysis.

Analytics & Reporting

• Create performance dashboards and reports using GA4 and Looker Studio.

• Track conversions and user behaviour across digital channels.

• Analyse results to identify opportunities and performance issues.

• Present insights to stakeholders in a clear, actionable format.

Benefits

• A supportive and collaborative working environment.

• Competitive salary and benefits package.

• Well-being perks and additional holiday entitlement with service.

• Opportunity to contribute to meaningful work that supports positive learning outcomes.

• Free parking.

Additional Information

Job Title: Digital Marketing Specialist (PPC, SEO & Paid Social) – Part Time

Job type: Part-time

Salary: Competitive (dependent on experience)

Reports to: Head of Marketing