Babson College - Marketing Associate

Digital Marketer is needed in Wellesley, United States.

Client: Babson College

Location: Wellesley, MA

Contract: Part-time

Job Description

The Marketing Associate will work with BabsonARTS staff to promote arts events on the Babson Campus and to the greater Babson and Wellesley communities and beyond. This role is expected to take initiative to creatively use existing marketing tools and learn about marketing channels for broader community engagement. With up to 30 artistic events produced annually, key responsibilities include generating promotional content, overseeing the BabsonARTS website and social media, and leading public relations efforts.

Requirements

Education and Skills:

• At least 3-5 years of marketing experience specific to the arts and arts-related events.
• Experience with all social media platforms, including app-specific campaigns and current industry standards.
• Ability to collaborate with and oversee a team of graphic designers, videographers, photographers, and other marketing-related vendors.
• Basic graphic design knowledge, including common software and best outputs for print and digital. Contacts with local and regional outlets, especially those with an arts focus, are preferred.
• Experience working in higher education and/or with college-aged students is preferred.
• Professional demeanor and work ethic.
• Ability to propose new methods to support performance objectives and accept new initiatives.
• Willingness to embrace change and acquire new skills; flexibility in changing conditions.
• Strong computer skills, including proficiency in Google Drive/Docs and Microsoft Office (Word, Excel, PowerPoint, Outlook/Calendar).

Work Environment

This is a part-time temporary position working approximately 4-8 hours per week, possibly up to 10 hours during peak times. Remote flexibility is available, but some on-campus work is required.

Additional Skills

• General knowledge of the Greater Boston arts scene is a plus.
• Familiarity working with performance and visual artists.
• Freelance pool management experience.

Compensation

This is a non-exempt position with a pay range of $28.10-$31.22. The position includes paid sick leave where required by law, and eligibility, accrual, and usage will follow applicable state and local regulations.

Your Team Will Include

• Student Worker(s)
• External Vendors

Key Responsibilities

Responsibilities include:

• Promoting BabsonARTS events on campus and in surrounding communities using digital and in-person methods.
• Developing and executing a yearly Marketing Plan and related collateral.
• Maintaining BabsonARTS website and social media platforms in consultation with the Director.
• Supervising the creation of seasonal brochures and collateral.
• Coordinating promotional video and asset creation as needed.
• Possible graphic design work to support BabsonARTS events.
• Hiring, training, and overseeing Student Marketing Assistant.
• Overseeing consultants/vendors and student staff, ensuring timely submission of invoices and contract needs.
• Coordinating distribution and archival of all collateral, including videography/photography.
• Collaborating with College Marketing/Public Relations to align BabsonARTS marketing with College standards.
• Attending BabsonARTS Staff meetings as available.
• Assuming additional responsibilities as required.