University of Minnesota - AI for Digital Marketing Program Lead

Digital Marketer is needed in Minneapolis, United States.

Client: University of Minnesota

Location: Minneapolis, MN

Contract: Part-time

Job Description

The AI for Digital Marketing Program Lead is a temporary, part-time, non-tenured position for our Professional Development and Lifelong Learning Programs. The Program Lead is responsible for aligning the program with the skill needs in the program’s industry or occupation. This will include participating in interviews with other industry experts, recommending program-level curriculum (i.e. program name, program description, program outcomes), participating in course developer and instructor search committees, advising course developers and instructors, and recommending program and course revisions.

The AI for Digital Marketing certificate will be a non-credit certificate program consisting of 2-4 courses. The goal of the program is to equip marketing professionals with the skills to incorporate AI into marketing processes, tasks, and workflows. Each course will be 4-8 weeks in length, including 4-5 hours of asynchronous learning per week and a 60-90 minute Zoom session each week, utilizing both asynchronous media and synchronous interactive sessions.

Requirements

Qualifications:

• Bachelor’s degree
• Four years of work experience related to the subject matter
• A demonstrated commitment to creating an inclusive environment that serves a diverse community in a professional setting
• Deep knowledge of the program subject matter
• Ability to explain concepts in ways that help others learn
• Ability to provide feedback that encourages and helps learners develop
• Strong verbal and written communication skills

Preferred Qualifications:

• Master’s degree and at least six or more years of work experience related to the subject matter
• Knowledge of curriculum design and adult learning principles
• Ability to evaluate assessments to determine achievement of course learning outcomes
• Experience teaching adult learners in both live and asynchronous contexts
• Experience developing and/or teaching topics related to AI for Digital Marketing
• Experience developing or revising adult education programs (credit or noncredit)

Major Responsibilities

Design and Revise Program Curriculum (70%):

1. Create and update program description.
2. Create and update clear, succinct, and measurable program outcomes.
3. Create and update a list of required and/or elective courses in the program.
4. Write course descriptions and outcomes to align with program outcomes.
5. Annually review and revise the program-level curriculum based on various feedbacks.
6. Follow the requirements laid out in the course development handbook.
7. Assist with developing solutions for workforce development clients.

Advise Course SMEs and Instructors (30%):

1. Collaborate with course SMEs and instructors to programmatically align courses.
2. Participate in course SME and instructor searches as appropriate.

Other Information

The University of Minnesota recognizes the importance of diversity and inclusion in enriching the employment experience and academic mission. Equal opportunity in employment is provided without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.

This offer of employment is contingent upon the successful completion of a background check.

The University of Minnesota, Twin Cities (UMTC) is among the largest public research universities in the country, offering numerous opportunities for study and research.

UMTC has received several recognitions, including being named a Top Workplace by the Star Tribune and recognized by Forbes for various employer categories.