Forbes Books - Freelance Digital Marketing Specialist

Digital Marketer is needed in United States.

Client: Forbes Books

Location: Remote

Contract: Freelance

Job Description

Advantage | The Authority Company, founded in 2005, aids CEOs, entrepreneurs, and business leaders globally through authority publishing, authority media, and thought leadership consulting. The Authority Publishing group is highly respected in the industry and publishes non-fiction works from leading business figures. The company also offers services to enhance clients’ authority through public relations, digital media strategies, podcast production, and more. Advantage seeks a Freelance Digital Marketing Specialist with an analytical mindset to perform digital audits, SEO research, and create cohesive Evergreen Content Calendars for C-suite executives.

Requirements

The successful candidate should possess the following:

• Executive Presence: Ability to communicate effectively in writing and verbally, emulating C-level client voices.
• Strategic Mindset: Seeking improvements through A/B testing and audience segmentation.
• Proactivity & Autonomy: Anticipating needs and resolving issues independently.
• Organization & Planning: Managing deadlines meticulously while over-communicating updates.
• Detail-Oriented: Ensuring accuracy and sensitivity in content review.

Expected Outcomes

• Creative Social Media Content Creation: Craft engaging content that enhances LinkedIn engagement for clients.
• High Attention to Detail: Delivering content that fits the individual client’s voice without heavy oversight.
• Foster Cross-Functional Excellence: Collaborate with internal writers to align messaging and meet deadlines.

Responsibilities

• Audit & SEO Research: Conduct audits of digital footprints and perform keyword research.
• Strategy & Content Creation: Build content calendars and repurpose long-form assets into social posts.
• Analysis & Reporting: Interpret data and offer actionable suggestions based on analytics.
• Quality Control: Adhere to a strategy checklist for content quality and alignment with brand guidelines.

Preferred Skills and Experience

• LinkedIn Expertise: Experience in creating and optimizing LinkedIn strategies.
• Making Magnetic Content: Proven ability to create engaging and valuable content.
• Content Alignment: Skill in transforming long-form content into concise social narratives.
• Technical Knowledge: Understanding of UTM parameters and customer journey management.
• System Fluency: Familiarity with Monday.com and Google Suite.
• Education: Bachelor’s Degree in marketing, communications, or a related field or equivalent experience.

Work Environment & Physical Demands

This is a remote-enabled, freelance position requiring regular use of a laptop and cloud-based file management systems. Participation in video calls may be required with internal team members. The role involves the ability to sit or stand for extended periods while using a computer.