Upway - SEO Content Writer e Bike Lifestyle Freelance

Client: Upway

Location: Remote

Contract: Freelance

Job Description

Upway is looking for an SEO e-Bike Lifestyle Content Creator to help build the most trusted destination for people researching e-Bikes and urban mobility. This role is focused on high-quality, human-written content. No AI generated articles. We want real expertise, real voice, and content that people actually want to read about e-Bike lifestyle. You will work closely with our marketing and SEO team to create content that ranks, educates, and converts.

Key Responsibilities

Content Creation

• Write high-quality, human-first SEO content (no AI-generated articles)
• Produce a consistent volume of long-form articles per month (buying guides, comparisons, lifestyle pieces)
• Develop strong angles and storylines that match real search intent
• Ensure every piece is clear, structured, and conversion-driven

Editorial Collaboration

• Work closely with the SEO and marketing team to define content priorities
• Align on structure and messaging
• Continuously improve performance

Skills, Knowledge and Expertise

Strong Writer

• Clear, structured, and engaging writing style
• Able to explain lifestyle topics in a simple, practical way
• Strong sense of storytelling within an SEO and GEO framework
• High attention to detail and editorial quality

Authentic

• Not corporate or generic
• Writes with personality

Passionate about Bikes

• Genuine bike enthusiast and rider in the US
• Curious about different brands, models, and use cases
• Excited about e-Bike culture, commuting, and urban mobility

Benefits

About Upway

At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.

Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.

We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved fast-paced growth, ambitious expansion, and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.