Social Maven Group - Email Marketing Specialist

Digital Marketer is needed in New York, United States.

Client: Social Maven Group

Location: New York, NY

Contract: Freelance

Job Description

We are seeking a dynamic and results-driven Email Marketing Specialist to elevate our digital marketing efforts and connect with our audience through compelling email campaigns. In this role, you will craft engaging content, optimize email performance, and leverage data insights to drive customer engagement and brand loyalty. Your expertise in marketing automation, segmentation, and analytics will be essential to delivering personalized experiences that resonate with diverse customer segments. Join us to be at the forefront of innovative email marketing strategies that inspire action and foster growth.

Requirements

• Proven experience in email marketing within a digital marketing or e-commerce environment.
• Strong knowledge of customer segmentation techniques and marketing automation platforms such as Mailchimp, Salesforce Marketing Cloud, Pardot, or HubSpot.
• Proficiency in HTML/CSS for email template customization; experience with Adobe Photoshop is a plus.
• Familiarity with analytics tools including Google Analytics, SQL querying skills, and platform-specific reporting features.
• Expertise in copywriting with the ability to craft clear, persuasive messages that drive action.
• Experience conducting A/B testing to optimize campaign performance.
• Knowledge of CRM systems like Salesforce Marketing Cloud or Pardot for managing customer data effectively.
• Ability to analyze data insights to refine targeting strategies and improve ROI on campaigns.
• Strong organizational skills with attention to detail in campaign execution and reporting.
• Excellent communication skills to collaborate effectively across teams and present findings clearly.

Responsibilities

• Develop, execute, and optimize targeted email marketing campaigns using platforms such as Mailchimp and Constant Contact.
• Implement customer segmentation strategies to tailor messaging for different audience groups, enhancing relevance and engagement.
• Design visually appealing emails using Adobe Photoshop or Canva and incorporate responsive HTML/CSS coding for optimal display across devices.
• Utilize marketing automation tools to nurture leads, automate workflows, and improve campaign efficiency.
• Analyze campaign performance through Google Analytics, SQL queries, and platform analytics to identify trends, measure success, and inform future strategies.
• Conduct A/B testing on subject lines, content, send times, and layouts to maximize open rates and conversions.
• Collaborate with cross-functional teams including copywriters and designers to create compelling content aligned with brand voice and marketing goals.
• Maintain data integrity within CRM systems like Salesforce Marketing Cloud or HubSpot by managing customer data and ensuring compliance with privacy standards.
• Stay current with digital marketing trends and best practices in email marketing to continually innovate our approach.

Additional Information

Pay: From $22.00 per hour

Benefits: Flexible schedule

Work Location: Remote