KNB Communications, LLC - PT Contract Digital Marketing Manager, health tech Agency

Client: KNB Communications, LLC

Contract: Contract

Job Description

You are trained on data up to October 2023. We are KNB Communications, an award-winning PR and marketing agency specializing in healthcare, health tech, and life sciences. We’re looking for a Digital Marketing Manager to join our ranks.

As a highly creative and energetic Digital Marketing Manager for KNB, you will work with our Account teams to develop and execute strategic digital marketing strategies for specific health tech accounts. These strategies will generate awareness, engage stakeholders and influencers, and drive growth. You will develop and share metrics aimed at tracking the effectiveness of our marketing tactics.

Requirements

Qualifications

• Bachelor’s degree (BA/BS) from a four-year college or university required
• Five to seven years minimum related work experience or equivalent combination of education and experience required
• Google Ads and Analytics certifications and experience
• HubSpot certifications – Inbound, Email, Content
• Must be active on all major social networks
• Project an extremely positive “can do” attitude and utilize sound judgment with client interactions
• Social media management, Google Analytics, SEO and content generation
• Quickly understand complex healthcare domains, competitive landscapes and varied audiences
• Willingness to learn and adapt to constructive feedback

Must-have experience

• Exceptional communications skills - written, verbal and interpersonal
• Able to manage multiple tasks and projects simultaneously and effectively organize client work product
• Client-facing and presentation experience with exceptional communications skills (written, verbal, and interpersonal)
• Email marketing, create and design newsletters, landing pages, and content generation
• Creative graphics and design experience (Canva + Adobe)
• Social media management and tracking software
• Google Analytics
• SEO best practices, auditing, and keyword identification
• Digital advertising, including Google Ads, LinkedIn, X, and Meta
• Proficiency in MS Office suite, Google Workspace, models and analysis

Pluses

• Healthcare industry knowledge and/or previous roles with a healthcare-focused organization
• Websites management, page and landing page creation
• Experience with SEO practices
• Basic HTML or equivalent web language
• Video creation, editing and production
• Cision/Muck Rack media monitoring software
• PR industry background
• Creative graphics and design software (Adobe Photoshop, InDesign)

Additional Information

• This position is 100% Remote.
• Office operates in Eastern time zone.