Re'equil india private limited - Influencer Marketing Executive

Influencer Marketing Manager is needed in Chandigarh, India.

Client: Re’equil india private limited

Location: Chandigarh, CH, in

Contract: Contract

Job Description

• Influencer Strategy Development: Create and implement influencer marketing strategies that align with the brand’s objectives and target audience, focusing on skincare and haircare products.
• Influencer Research & Identification: Identify, research, and build relationships with relevant influencers across various social media platforms (Instagram, YouTube, etc.) to drive brand awareness, product launches, and content collaborations.
• Campaign Management: Oversee the execution of influencer campaigns from start to finish, including contract negotiations, content creation guidelines, and campaign timelines.
• Content Creation & Scripting: Collaborate with influencers to ensure content aligns with brand messaging and maintains authenticity, quality, and engagement.
• Performance Monitoring & Reporting: Track and analyze influencer performance, ensuring KPIs such as reach, engagement, and conversions are met. Prepare detailed reports and insights to evaluate the ROI of influencer campaigns.
• Trend Monitoring: Stay up to date with the latest trends in influencer marketing, skincare, and haircare industries to ensure the brand remains innovative and relevant.
• Photoshoot & Event Coordination: Organize and manage photoshoots and brand events, including creative direction, logistics, scheduling, and vendor coordination. Ensure all events and shoots align with the brand’s aesthetic and values.
• Cross-functional Collaboration: Work closely with the social media, PR, and product teams to ensure cohesive messaging across all platforms and marketing efforts.
• Internal Shoot Support: Support end-to-end execution of internal content shoots, including pre-production planning, talent coordination, shoot-day management, and post-production alignment to ensure high-quality output.
• Community Cultivation: Act as the voice of Re’equil across our community touchpoints. Foster a safe, inclusive, and highly engaged brand community.
• UGC Harvesting: Encourage, collect, and organize high-quality User-Generated Content (UGC) for use across the brand’s social channels, paid ads, and website.
• Social Listening: Monitor brand mentions, beauty trends, and cultural moments. Relay community feedback, product requests, and insights back to the broader marketing and product teams.
• Community Events: Assist in planning and executing focus group discussions, community-centric events, to learn more about the community insights and product feedback.

Requirements

• 2+ years of experience in influencer marketing or digital marketing, preferably in the beauty, skincare, or haircare sectors.
• Strong understanding of social media platforms (Instagram, YouTube, etc.) and influencer tools.
• Excellent communication, negotiation, and relationship-building skills.
• Experience in photoshoot coordination, event planning, and vendor management.
• Proven ability to manage multiple projects and campaigns simultaneously with attention to detail and strong organizational skills.
• Analytical mindset with the ability to assess campaign performance and optimize strategies.
• Strong understanding of the skincare and haircare category, including ingredients, consumer behavior, and emerging trends.
• Creative, self-motivated, and able to work independently as well as within a team.
• Knowledge of photography, videography, and basic content creation techniques is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Additional Information

This role involves significant interaction with various community touchpoints and requires staying up-to-date with industry trends to maintain brand relevancy. Strong collaboration skills are necessary as this position entails working closely with multiple internal teams.