University of Michigan - Social Media Marketing Assistant (Student/Work Study)

Digital Marketer is needed in Flint, United States.

Client: University of Michigan

Location: Flint, MI

Contract: Temporary, Part-time

Job Description

The Office of Marketing and Communications seeks a motivated and creative student worker to join our team. The position will provide first-hand experience in social media content strategy, management, development, and production. Applicants must be avid and sophisticated social media consumers and users, familiar with Facebook, Twitter, LinkedIn, Instagram, Snapchat, and TikTok to brainstorm and create engaging content for UM-Flint’s followers across all platforms. The person selected for this position will collaborate with the office’s social media specialist on long-term projects, such as campaign strategy, and short-term projects, such as monitoring analytics.

Students wishing to apply should be sophomores, juniors, or seniors with strong interests and skills in marketing, content creation, public relations, and/or social media.

Responsibilities

Social Media:

• Participate in brainstorming sessions for content across various social media platforms, focusing on short-form videos and TikTok.
• Produce videos to portray UM-Flint’s brand positively.
• Create content for UM-Flint’s official social media channels.
• Collaborate with the social media specialist and photographer/videographer on content creation.
• Write captions for social media posts appropriate to our audience and platform.
• Monitor competitors and peers for trends.
• Understand the role of photography, graphics, and videography in social media engagement and content creation.
• Attention to best practices by keeping an eye on social media trends and issues, and identifying collaboration opportunities with campus partner social media channels.

Event Coverage & Schedule Flexibility:

• Attend major campus events to capture photo and video content for social media.
• Assist with live or real-time content coverage such as Instagram Stories, short-form video, and behind-the-scenes content.
• Support content coverage at major events, including Move-In Day, Commencement ceremonies, campus open houses, student life events, and signature university events.

Required Qualifications

Students should be sophomores, juniors, or seniors, preferably with strong interests and skills in marketing, content creation, public relations, and/or social media. Applicants should demonstrate curiosity in researching emerging social media trends and evaluating their applications at UM-Flint.

Desired Qualifications

• Strong written and verbal communication skills, with an eye for detail and creativity.
• Proficiency in using social media platforms and content management systems.
• Basic understanding of digital marketing principles and practices.
• Ability to work independently and collaboratively in a team environment.
• Strong organizational skills with the ability to manage multiple tasks and deadlines.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Familiarity with video editing tools is preferred.
• Reliability and flexibility to assist during high-impact university events.
• Comfort interacting with students, staff, and event attendees when capturing content.

Work Schedule

Part-time, flexible hours to accommodate the student’s academic schedule. Approximately 10-15 hours per week.

Modes of Work

Hybrid: the role allows both onsite and offsite work, with an expected recurring onsite presence. More onsite work may be required based on unit leadership or job requirements.

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer, in compliance with the Fair Credit Reporting Act.

Application Deadline

Job openings are posted for a minimum of three calendar days. The review and selection process may begin as early as the fourth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO Statement

The University of Michigan is an equal employment opportunity employer.

Job Opening ID

275257

Working Title

Social Media Marketing Assistant (Student/Work Study)

Job Title

OFFICE ASSISTANT (TEMP)

Location

Flint, MI

Full/Part Time

Part-Time

Regular/Temporary

Temporary

FLSA Status

Nonexempt

Organizational Group

Flint Chancellor Off

Posting Begin/End Date

3/19/2026 - 4/18/2026

Salary

$15.00 - $15.00