ITHAKA - Digital Advertising Specialist (Independent Contractor)

Digital Marketer is needed in New York, United States.

Client: ITHAKA

Location: New York, NY

Contract: Part-time, Freelance

Job Description

ITHAKA’s marketing team seeks an independent contractor for the role of Digital Advertising Specialist (Independent Contractor). This role involves enhancing and executing digital marketing activities, particularly in paid search and paid social media advertising. Responsibilities include managing and optimizing Google Ads and LinkedIn campaigns with a focus on ad account management, audience targeting, ad development, and performance tracking. The position requires approximately 20-25 hours of work per month, with flexibility based on campaign needs. The contractor will work remotely within the continental United States.

Requirements

• Experience in digital marketing, specifically in paid search (Google Ads) and paid social media (LinkedIn) advertising.
• Proficiency in audience targeting and ad development.
• Ability to track performance and make evidence-based adjustments to campaign strategies.
• Strong communication and collaboration skills to work with internal teams and stakeholders.
• Understanding of digital advertising trends and algorithm changes.
• Ability to work independently and manage projects effectively in a remote work environment.
• Availability to dedicate approximately 20-25 hours per month.

Objectives

• Increase brand awareness, engagement, and conversions through digital advertising.
• Optimize ad spend for maximum ROI.
• Implement data-driven ad strategies.
• Align advertising efforts with overall campaign marketing goals across ITHAKA’s portfolio of products and services.

Scope of Services

Strategy and Planning

• Conduct market research and understand the organization’s brands, products, and services.
• Support the definition of target audiences and buyer personas.
• Identify digital advertising opportunities aligned with business goals.
• Determine metrics for campaign measurement.

Campaign Development and Execution

• Develop and refine paid search strategies for Google Ads.
• Manage and optimize Google Ads account, including utilizing Google for Nonprofits grants.
• Conduct keyword research for ad copy.
• Monitor budget pacing, bid strategies, and audience targeting.
• Strategize and execute LinkedIn ad campaigns tailored to specific audiences.
• Manage audience segmentation and targeting for improved engagement.
• Consult on ad copy and collaborate on creative assets.

Optimization, Performance Tracking, and Reporting

• Monitor ad performance and make real-time adjustments.
• Conduct A/B testing on copy, creative, and targeting.
• Deliver regular performance reports on key metrics and insights for campaign optimization.
• Manage budgets and adjust bids based on insights.
• Provide recommendations for continuous improvement.

Collaboration and Compliance

• Effectively communicate and collaborate with internal teams and stakeholders.
• Ensure all ads meet platform guidelines and industry best practices.
• Stay updated on trends and changes in digital advertising.
• Demonstrate self-motivation and accountability in managing projects independently.

Deliverables

• Digital advertising implementation plan.
• Optimized campaigns and recommendations for scaling.
• Ad creative (copy, graphics, videos) developed in partnership with teams.
• Performance reports with actionable insights.

Timeline and Milestones

• Engagement begins upon execution of the contract/SOW.
• Contract will operate on a month-to-month basis with regular evaluations.

Work Authorization and Sponsorship

ITHAKA is not considering candidates who require immigration sponsorship now or in the future to work in the United States.

Compensation

Starting pay for this freelance position ranges from $75 to $100 per hour, varying based on job-related knowledge, skills, and experience.

Work for ITHAKA

ITHAKA values belonging, evidence, speed, teamwork, and trust. We are committed to diverse perspectives and welcome applications from individuals of all backgrounds and credentials who can contribute to our mission.