Binder Park Zoo - Marketing Assistant (Seasonal)

Marketer is needed in Battle Creek, United States.

Client: Binder Park Zoo

Location: Battle Creek, MI

Contract: Part-time, Seasonal

Job Description

Position Title: Marketing Assistant

Mission Statement: Connect. Inspire. Conserve. Connect people with nature. Inspire them to conserve.

Reports To: Marketing Manager

Seasonal or Non-Seasonal: Part-Time, Seasonal, Non-Benefited

FLSA Status: Hourly, Non-Exempt

Special Note: This is a part-time commitment of 15 hours per week for 16 weeks (May 4–August 21)

Position Summary: Create engaging digital content that shares the Zoo’s animals, events, and conservation mission through social media, photography, video, and graphic design. This part-time seasonal position supports day-to-day content creation, helping capture the energy of the Zoo and turning it into scroll-stopping posts.

Requirements

• Minimum 18 years of age with a valid Michigan Driver’s License
• Experience creating social media content for a brand, organization, or personal portfolio
• Proficiency in Canva and/or CapCut or other editing software
• Basic photography and video skills using phone or DSLR
• Strong writing and proofreading skills
• Organized, self-motivated, able to meet deadlines
• Comfortable working outdoors and walking the Zoo grounds
• Available evenings/weekends during events

Essential Functions and Responsibilities

• Capture photo and video content of animals, events, guests, and behind-the-scenes moments
• Create graphics for social media, web, email, and digital signage
• Draft captions and schedule posts across Facebook, Instagram, TikTok, and LinkedIn
• Assist with short-form video editing (Reels/TikTok style content)
• Cover special events (evenings/weekends occasionally required)
• Maintain content calendar and asset library
• Follow brand guidelines for voice, style, and visual identity
• Monitor engagement and report basic metrics (likes, reach, clicks, etc.)
• Support other marketing projects as assigned
• Performing job using ladders and working on various terrains.
• Communication with the Marketing Manager and other department managers to relay information, important facts, and ideas that affect other staff, the zoo’s operation or guest experiences.
• Ability to relate positively and respectfully at all times with diverse groups of people including guests, volunteers, peers, co-workers, other departments or companies within the zoo, and vendors.

Other Duties and Responsibilities

• Assisting staff with emergency situations as necessary.
• Communicating effectively using a hand-held radio.
• Complying with all Binder Park Zoo policies and procedures.
• Participating in team-oriented zoo projects as needed.

Supervisory Responsibilities

N/A

Physical and Environmental Demands

• Ability to work a flexible schedule including long hours, weekends, and holidays.
• Ability to sit, stand, bend, lift and move intermittently.
• Ability to lift 50 pounds.
• Ability to read, speak and write English in order to fulfill job functions in an understandable way.
• Ability to work outdoors, off trail, and in all weather conditions.