The Prosen Center for Business Advancement - B2B Brand Strategist

Brand Strategist is needed in Dallas, United States.

Client: The Prosen Center for Business Advancement

Location: Dallas , TX, us

Contract: Freelance

Job Description

This is a remote position. We’re looking to hire a B2B brand strategist who knows how to develop and write a comprehensive brand messaging guide. Note: This is not a marketing role. The scope is narrow and limited to brand messaging development. You’ll work alongside our CEO, Brand Designer, and Marketing Director to develop our messaging guidelines — the foundational brand document that defines how we communicate with our market.

Requirements

• Proven experience writing B2B brand messaging guides (campaigns or content will not be considered).
• Ability to translate complex service offerings into clear, differentiated positioning.
• Experience working directly with senior executives.
• Strong interview and synthesis skills; you’ll work from existing research, not start from scratch.

What You’ll Deliver

• Brand story and elevator pitch.
• Messaging pillars with supporting proof points.
• Audience-specific value propositions (multiple buyer personas).
• Brand voice, tone, and writing style guidelines.
• Approved terminology and language standards.
• Boilerplate copy (long and short versions).
• Complete brand messaging guide.

Application Instructions

Please apply with a link to a brand messaging guide you’ve developed. Blog posts, case studies, and social media posts will not be accepted.

About Us

The Prosen Center for Business Advancement is a boutique consulting firm led by Bob Prosen, a former Fortune 1000 executive with a decades-long track record of helping mid-market CEOs drive growth and execute strategy. We work with a small number of clients at a time, which means the work is high-impact and the expectations are high. We’re currently undergoing a rebrand and need the right person to build the messaging foundation from the ground up.