branding logo and video trailer

We are Apex Cerebro, a UK-based AI literacy and integration platform aimed at empowering corporate professionals and office workers aged 17 to 37 to confidently use AI tools in their daily routines. We seek an experienced brand identity designer to create a complete and professional brand identity from scratch. All deliverables must be final, production-ready files suitable for use by web developers, a Kajabi platform builder, a video editor, and advertising agencies. The brand you create will form the foundation for our website, membership platform, adverts on LinkedIn and TikTok, and course materials. The required work includes a comprehensive logo suite, a full brand kit (colours, typography, brand guidelines in a PDF), and four applied mockups that demonstrate the brand system in real-world digital contexts. All logo and mockup files must be delivered in specified formats and organized by type. We will provide the brief and business context, but expect you to provide creative direction. A successful candidate must have a strong portfolio of brand identity work (ideally for services or education businesses), and demonstrate the ability to create a brand that feels trustworthy, human, and motivational. The full project must be delivered by April 30, 2026. You must be able to deliver all required files and meet the timeline.

Budget range:
£400 to £600

Examples:
Can use this as inspiration and build on design also if you can make a trailer

Apex_Cerebro_Upwork_Brand_Identity_Brief.md

Who are you, and what do you do?
Isaac Osei — founder of Apex Cerebro, a UK AI literacy platform targeting corporate professionals aged 17–37 who are aware AI exists but aren’t using it confidently. BSc Pharmacology, MSc Public Health — I’ve spent my career translating complex information into accessible language for large populations. That’s exactly what Apex Cerebro does with AI. We launch May 2026. The brand identity is the foundation everything else is built on — the Kajabi platform, the website, the paid ads across LinkedIn and TikTok, and the course materials. It needs to be right first time."

In what capacity are you hiring?
My company

Where are you in the hiring process?
I’m planning and researching

What type of work is this?
Single job with potential follow up work

What experience level is needed?:
Mid-level (Industry Average)